Marketing Lead (Full-Stack Marketer)

first dedicated Marketing Lead,

Your Role:

As the first marketing hire, you will:

• Own the

  end-to-end marketing function -

  from strategy to execution.
• Run

  paid performance campaigns

  (Google, Meta, LinkedIn).
• Build

  organic presence

  (SEO, social media, LinkedIn, blog content).
• Create

  campaigns for partner acquisition & engagement

  (WhatsApp, email, offline).
• Develop

  marketing collateral

  : brochures, creatives, videos, ads.
• Track

  CAC, ROI, conversion funnels,

  and run experiments to improve efficiency.
• Manage

  marketing automation & CRM tools

  (HubSpot/Zoho/Brevo).
• Support

  community & PR initiatives

  – events, partnerships, media outreach.
• Coordinate with agencies/freelancers when needed, while being hands-on yourself.

We are looking for:

• 2–5 years of experience in marketing (preferably in

  fintech / BFSI / startups

  ).
• A

  T-shaped marketer

  – strong in at least one area (performance, content, or growth), with exposure across multiple channels.

• Hands-on executioner

  – not just strategy, but comfortable running ads, writing copy, and making creatives.
• Proficiency with

  digital marketing tools

  : Google Ads, Facebook Ads Manager, Canva, analytics dashboards.
• Ability to write

  clear, simple, and compelling copy

  for campaigns.
• Comfort with

  basic design/video editing tools

  (Canva, CapCut, Photoshop is a plus).
• Data-driven,

  strong analytical mindset

  , Excel/Google Sheets skills.

• Ownership mentality

  – can work independently and thrive in a startup environment.

Benefits:

• Be the

  first marketing hire

  – massive scope, zero bureaucracy.
• Work directly with the founding team to shape growth strategy.
• Exposure across

  digital + offline + B2B + fintech

  marketing.
• Opportunity to

  grow into Head of Marketing/CMO

  as the company scales.
• Competitive salary + performance bonuses + ESOPs (for the right candidate).