Marketing Lead

We are seeking an experienced and dynamic Marketing Lead to drive marketing initiatives for both brand development and sales enablement. The ideal candidate will have a strong background in digital marketing, social media management, brand building, and partnerships, with a proven track record of achieving impactful results.

Key Responsibilities:

1. Marketing for Brand:

• Develop and implement comprehensive digital marketing strategies to enhance brand visibility and reputation.
• Manage social media platforms, creating engaging content and driving follower growth.

2. Marketing for Sales:

• Collaborate with the sales team to design and execute inbound and outbound marketing campaigns.
• Use expertise in digital marketing to generate leads and drive customer acquisition.
• Align marketing strategies to support the sales pipeline and business growth goals.

3. Team Leadership:

• Oversee a team of two marketing professionals, guiding them in their roles and ensuring the timely delivery of projects.
• Provide mentorship and professional development opportunities for team members.

4. Event Coordination:

• Organize promotional events, trade shows, and conferences to increase brand visibility.

Qualifications and Skills:

• Bachelors degree in Marketing, Business, or a related field (MBA preferred).
• 3-8 years of experience in marketing, with a focus on digital marketing and brand management.
• Expertise in tools like Google Analytics, SEO/SEM platforms, CRM software, and marketing automation tools.
• Strong interpersonal and communication skills to manage both internal teams and external partnerships.
• Proven ability to execute marketing campaigns that deliver measurable ROI.