Marketing Head

• Create and drive the Go to Market (GTM) strategy for different products under the Spektra brand name.
  
• Drive revenue goals of the Product by customer segment, geographies/markets, and product modules and keep track of the progress.
  
• Establish and maintain strong relationships with strategic partners, including Microsoft, to identify joint marketing opportunities and collaborate on projects.
  
• Utilize data-driven insights and analytics to monitor and analyze the performance of marketing initiatives and optimize the marketing budget for maximum ROI.
  
• Represent the company at industry events, conferences, and other networking opportunities.
  
• Manage the companys brand identity and ensure consistency across all marketing channels
  
• Facilitate content marketing to ensure systematic and effective content distribution via referral/influencers programs, social media (LinkedIn, Twitter), etc.
  

• Oversee and manage a diverse team of marketing professionals, including setting goals, providing mentorship, and conducting performance reviews.
  
• Collaborate with product, engineering, and sales teams to create compelling marketing campaigns and messaging that resonate with target audiences and drive engagement.
  
• Lead the marketing team to generate strong momentum ahead of new product launches, events and tradeshows
  
• Collaborate with content and design team to ensure high quality marketing results
  
• Support the senior leadership in hiring efforts to grow the product marketing team
  

Requirements

• Excellent leadership and team management skills, with the ability to motivate and mentor others.
  
• Strong analytical skills and data-driven decision-making capabilities.
  
• Experience managing strategic partnerships, with a strong track record of executing joint projects.
  
• Outstanding communication and interpersonal skills, with the ability to collaborate across all levels of the organization effectively.
  
• Proven track record of developing and executing successful marketing campaigns that drive revenue growth
  
• Willingness to travel as needed for events, partner meetings, and other business activities.
  
• Experience with marketing automation and CRM platforms such as HubSpot, Marketo, and Salesforce
  
• Bachelors degree in marketing or a related field
  
• 4+ years of experience in B2B marketing, preferably in the technology industry