Marketing Head

Job Title: Marketing Head E-Commerce Jewellery Brand

• Develop and execute a comprehensive end-to-end marketing strategy (performance + brand building).
• Define short- and long-term brand vision aligned with business goals.
• Drive festive, bridal, seasonal and luxury campaign calendars.
• Plan and manage annual and campaign-specific marketing budgets with a focus on ROI and CAC control.

Digital & Performance Marketing

• Manage SEO, SEM, Google Ads, Meta Ads, influencer and affiliate marketing.
• Strategize and execute campaigns across marketplaces (Amazon, Tata Cliq, Nykaa, etc.)
• Optimize user journeys, traffic and conversion funnels using tools like Google Analytics, Hotjar, etc.
• Develop and manage CRM/email campaigns to increase customer retention and lifetime value (CLTV).

Brand & Content Management

• Shape the brand narrative and storytelling in line with luxury positioning.
• Oversee content creation for social media, website, emails, and campaigns.
• Align product and collection launches with strategic brand communication.
• Collaborate with creative/design, product, and IT teams to enhance brand aesthetics and UX.

Client Engagement & Acquisition

• Analyze consumer behavior and market trends to attract new luxury clientele.
• Build loyalty programs and personalized communication for existing customers.
• Collaborate with the sales team to translate client insights into effective marketing strategies.

Product & Collection Marketing

• Coordinate the launch of new collections: positioning, audience targeting, materials, and execution.
• Evaluate performance of existing products and collections, recommending improvements and new approaches.

Leadership & Team Management

• Lead and mentor a team of 34 marketing executives and manage agencies/freelancers.
• Drive accountability and performance across internal and external collaborators.

Events & Offline Promotions

• Plan and execute exhibitions, luxury showcases, influencer events and PR activities.
• Coordinate with partners and vendors for offline activations and collaborations.

Market Research & Reporting

• Monitor competitor activities, consumer trends, and campaign performance.
• Generate regular reports with actionable insights and strategic recommendations.

Travel

• Travel as required for events, brand collaborations, and inter-location coordination.

Key Result Areas (KRAs)

• Growth in qualified footfall and new client acquisition.
• Improved conversion and engagement metrics from digital campaigns.
• Successful product/collection launches with measurable sales uplift.
• Increased brand awareness and recall across platforms.
• High team productivity and seamless project execution.

Candidate Profile

• 812 years of progressive marketing experience, preferably in the jewellery, fashion, or luxury segment.
• Strong digital marketing expertise: Google Ads, Meta Business Suite, CRM/email marketing, marketplace promotions.
• Proficiency in analytics platforms (Google Analytics, Hotjar), CMS (Shopify/StoreHippo), SEO/SEM tools.
• Excellent communication, creative thinking, leadership, and problem-solving skills.
• Proven track record of building luxury brands or premium consumer products.

Desirable

• Bachelors/Masters in Marketing, Business, or related field (MBA preferred).
• Prior experience in jewellery manufacturing + retail businesses.
• Understanding of regional campaigns, vernacular content and influencer outreach.
• Familiarity with WhatsApp commerce, YouTube, Pinterest, and short-form video campaigns.
• Passion for jewellery, fashion, and high-end consumer experiences.

What Youll Get

• Opportunity to lead a brand from the ground up.
• Freedom to implement innovative strategies in a high-growth environment.
• Access to leadership and direct impact on business vision.
• Work with a passionate and committed founding team.