Marketing Head / Marketing Manager (Edtech)

Proschool

Location:

We are seeking an experienced, dynamic, and result-driven Marketing Manager. The candidate will be responsible for managing Proschool brand , driving student enrollments, conceptualizing marketing campaigns across platforms that effectively position Proschool as a premier learning destination for professional courses. He will be required to collaborate with cross functional teams. 

Key Responsibilities:

• Marketing Strategy and Budgets:

   Brand Marketing, create and implement marketing strategies across digital, offline, and B2B channels. Manage Marketing Budgets. 

• Content & Creatives:

  Conceptualize marketing campaigns and collaterals, lead content initiatives (blogs, videos, webinars, social media) that engage students. 

• Digital Marketing :

  Oversee and monitor performance marketing (Google Ads, Facebook, LinkedIn), SEO/SEM, email marketing, and content marketing initiatives.

• Analytics and Reporting:

   Track and report KPIs and ROI for marketing activities. Use data to improve decision-making and performance.

• Product Marketing:

  Work closely with the academic and product teams to ensure effective positioning of programs and launch campaigns for new courses.

• Lead Generation:

  Drive student acquisition strategies through targeted campaigns and optimize the lead funnel for maximum conversion.

• Team Management:

   Lead and mentor, marketing team.