Marketing Head - Job Marketplace

Company Overview:

Role Summary

marketing leader

Location:

Function:

Reports to:

Requirements

Key Responsibilities

• Marketplace Growth: Drive balanced growth across jobseekers and employers to maintain healthy marketplace liquidity and reduce CAC
• Brand & Communication: Define sharp narratives for blue/grey-collar segments; build high-impact ATL/BTL and digital funnels
• Performance & Lifecycle Marketing: Own performance, retention, CRM, and referral engines to maximize activation, engagement, and repeat hiring
• Integrated Campaigns: Lead end-to-end campaigns for category creation, new city launches, and seasonal hiring spikes
• Market Intelligence: Build deep understanding of user psychology and hiring behaviour across India's mass market workforce
• Cross-Functional Leadership: Partner closely with Product, Growth, Sales, and Operations to unlock outcome-driven programs
• Team & Agency Management: Manage and scale a high-output marketing team; oversee agencies for creative, media, and research
• Data-Led Decisioning: Use analytics and experimentation to drive ROI-first execution and continuously improve funnel metrics
  

What We're Looking For

• 10-12+ years in growth/performance/brand marketing, ideally from high-scale consumer internet or marketplace businesses
• Strong understanding of blue/grey/white-collar customer behavior and mass-market distribution channels
• Proven ability to build and scale 0→1→N growth engines with sharp ROI discipline
• Experience leading multi-functional marketing teams (performance, brand, CRM, content)
• Strong analytical decision-making, experimentation mindset, and comfort with rapid iteration
• Exceptional stakeholder management and ability to influence cross-functional teams
  

Why This Role Matters