Marketing Head (Hospital)

Job Description

Marketing Head | Lata Mangeshkar Hospitals, Sitabuldi, Nagpur Location: Sitabuldi, Nagpur, Maharashtra Experience: 8-15 years in Hospital Domain Qualification: MBA/PGDM in Marketing or equivalent with a strong background in healthcare/hospital/pharma marketing About Us: Lata Mangeshkar Hospitals, Sitabuldi Nagpur, is a renowned healthcare institution dedicated to delivering exceptional patient care through innovation and compassionate service. With a commitment to excellence and continuous improvement, we are seeking a visionary Marketing Head to elevate our brand presence and drive strategic marketing initiatives. Key Responsibilities: Strategic Planning: Develop and execute comprehensive marketing strategies aligned with the hospitals vision and business goals. Brand Management: Enhance brand positioning, manage corporate communications, and oversee digital and traditional marketing campaigns. Market Analysis: Conduct market research to identify trends, customer needs, and competitive landscape, and translate insights into actionable strategies. Campaign Management: Lead the planning, implementation, and monitoring of integrated marketing campaigns to promote hospital services and special initiatives. Stakeholder Collaboration: Work closely with internal teams, including clinical, administrative, and external agencies, to ensure cohesive messaging and successful campaign execution. Budget Management: Oversee the marketing budget, ensuring cost-effective strategies and measurable ROI for all marketing activities. Performance Metrics: Establish KPIs and regularly report on the effectiveness of marketing efforts, using data-driven insights to refine strategies. Skills & Competencies: Proven leadership experience in marketing, preferably within the healthcare sector. Strong strategic thinking, creativity, and an analytical mindset. Excellent communication, negotiation, and interpersonal skills. Proficiency in digital marketing, social media, and brand management. Ability to work collaboratively and lead cross-functional teams in a fast-paced environment. Why Join Us? Innovative Environment: Be part of a forward-thinking institution that values creativity, excellence, and professional growth. Impactful Role: Lead strategic initiatives that directly influence the hospitals market presence and community outreach. Career Advancement: Enjoy opportunities for professional development and leadership within a dynamic organization. Competitive Package: Attractive salary and benefits, aligned with your experience and performance.