Marketing Head

Role Overview

Art Station is a retail art & craft materials business with multiple in-house brands. We are looking for a Marketing Head (Performance & Growth) who will own SEO, paid performance marketing, analytics, and revenue-driven growth initiatives, with a strong focus on retail footfall and measurable ROI.

This is a hands-on role requiring both strategy and execution.

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Key Responsibilities

Performance Marketing (Core Ownership)

• Plan, execute, and optimize paid campaigns across:
• Google Ads (Search, Display, Local)
• Meta Ads (Facebook & Instagram)
• Market Place Listing
• Coordination of all marketing related activities.
• Drive store footfall through geo-targeted and local campaigns
• Allocate budgets across channels and continuously optimize ROI
• Manage pixels, conversions, audiences, and funnel tracking

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SEO & Local Search

• Own complete SEO strategy:
• On-page, technical, and basic off-page coordination
• Google Search Console monitoring
• Manage Local SEO & Google Business Profiles for retail locations
• Improve visibility, rankings, and discovery for stores and brands

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Growth Strategy & Planning

• Build monthly and quarterly growth plans aligned with business goals
• Analyze market trends, competition, and customer behavior
• Identify new performance channels and opportunities
• Work closely with the branding consultant to translate strategy into execution

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Website & Analytics

• Monitor website performance (Shopify-based)
• Use tools like Google Analytics, Meta Pixel, and Search Console
• Identify UX or funnel gaps impacting conversions
• Coordinate with internal teams for improvements (not listings)

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Reporting & Decision Making

• Track KPIs across footfall, ads, SEO, and conversions
• Prepare weekly and monthly performance reports
• Use data to guide decisions and future campaign planning

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Team & Vendor Coordination

• Guide and align the Content Executive and Creative team
• Coordinate with consultants, freelancers, and agencies
• Ensure performance goals are supported by content and creatives

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Skills & Requirements

• 3–4 years of experience in performance or digital marketing
• Strong hands-on experience with Google Ads & Meta Ads
• Solid understanding of SEO and Local SEO
• Experience with analytics, reporting, and budget management
• Retail or consumer brand experience preferred
• Eager to learn, experiment, and grow long-term with the company

Job Type: Full-time

Pay: ₹500,000.00 - ₹700,000.00 per year

Experience:

• Performance Marketing & Growth): 3 years (Required)

Work Location: In person