Marketing Head/ Ad Expert

Company: Unique Reach Media

Experience: 10+ years (minimum 5 years in a marketing agency leadership role)

Location: WFO – Vamsiram Granules, 11th Floor, Kondapur

Unique Reach Media is seeking an accomplished Digital Performance Marketing Head to lead and scale our paid media operations across multiple platforms and industries.

You will drive high-quality lead generation, optimize multi-channel ad performance, and guide a talented team toward delivering measurable growth for our clients. This role demands a strategic thinker and hands-on leader with deep expertise in Google Ads, Meta Ads, YouTube, and LinkedIn, as well as a strong background in marketing agency environments.

Key Responsibilities :

• Lead and manage the strategy, planning, and execution of paid campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital platforms.
• Drive lead generation and conversions across diverse client verticals.
• Collaborate with creative and content teams to produce data-driven, high-performing ad creatives and landing pages.
• Continuously optimize campaigns to improve key KPIs such as CPL, ROAS, Conversion Rate, CTR, and Lead Quality.
• Conduct A/B testing for creatives, audiences, and landing pages to enhance efficiency and engagement.
• Utilize Google Analytics, Google Tag Manager, Meta Business Suite, and CRM tools to track performance and analyze user journeys.
• Manage and allocate large-scale ad budgets across multiple clients and geographies for maximum ROI.
• Stay informed about industry trends, competitive insights, and new platform features to maintain a strategic edge.
• Mentor and lead a team of performance marketers, ensuring collaboration, innovation, and accountability.

Requirements:

• 10+ years of experience in digital marketing, with at least 5 years leading teams in an agency environment.
• Proven success in managing Google Ads, Meta Ads, YouTube, and LinkedIn campaigns end-to-end.
• Strong understanding of lead generation funnels, attribution, and paid media analytics.
• Proficiency with Google Analytics, GTM, Data Studio, and CRM tools (e.g., HubSpot, Zoho, Salesforce).
• Strategic mindset with excellent analytical, leadership, and communication skills.
• Ability to manage multiple clients and verticals while maintaining campaign excellence.

Preffered qualifications:

• Google Ads and Meta Blueprint certifications.
• Experience managing multi-location or multi-brand campaigns.
• Understanding of SEO, Google My Business, and organic growth strategies.
• Deep familiarity with data-driven optimization and creative testing frameworks.

Key Success Metrics:

• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Conversion Rate (Lead to Sale)
• Click-Through Rate (CTR)
• Brand Search Volume Growth
• Client Retention & Campaign ROI