Marketing Graphic Designer

About Us:

We are a growing brand in the Ayurvedic personal care and FMCG space, committed to creating impactful visual stories and digital experiences. We're looking for a dynamic individual who blends creativity with strategy to lead our visual identity and social media presence.

Job Location: Ghaziabad

Key Responsibilities:

Graphic Design:

• Create engaging visual content for digital platforms (social media, website banners, newsletters, ads, etc.)
• Design product packaging, brochures, marketing collaterals, and event branding material.
• Ensure brand consistency across all design outputs.
• Work closely with marketing & product teams for campaigns and launches.

Social Media Management:

• Plan, create, schedule, and manage posts across Instagram, Facebook, LinkedIn, Pinterest, and other relevant platforms.
• Develop and execute monthly content calendars.
• Write engaging captions, trending hashtags, and compelling CTAs.
• Coordinate with influencers and creators for collaborations and campaigns.
• Monitor social media trends, viral content, and algorithm changes.

Marketing & Strategy:

• Contribute to campaign ideation and digital storytelling.
• Run and analyze paid campaigns (FB/IG/Google optional).
• Optimize engagement and follower growth through strategic posting and creative ideas.
• Analyze insights, create reports, and adapt strategies accordingly.
  

Key Skills Required:

• Design Software Expertise:

  Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Canva, Figma (bonus).

• Social Media Tools:

  Meta Business Suite, Later/Buffer/Hootsuite, Instagram Insights, and basic knowledge of paid ad tools.
• Strong understanding of current social media trends, reels editing, and viral content formats.
• Eye for detail, storytelling, and aesthetics.
• Basic photography/videography and editing is a plus.
• Prior experience or interest in

  influencer marketing

  ,

  content creation

  , or being a micro-influencer is highly desirable.

Qualifications:

• Bachelor's degree in Design, Mass Media, Marketing, or related field.
• 2–4 years of experience in graphic designing & social media management.
• A creative portfolio showcasing design and digital content work.
• Up-to-date with Gen Z trends, internet culture, and digital-first campaigns.
  

Bonus if you are:

• A trend-savvy creator who loves experimenting with content formats.
• Capable of managing multiple brands or product lines.
• Passionate about lifestyle/beauty/ayurvedic/self-care brands (if applicable).