Marketing General Manager

About the Role

We are seeking an experienced and visionary Head of Marketing to lead our offline Marketing in the real estate sector. This leadership role demands a strategic thinker with a deep understanding of offline marketing channels, brand building, and market positioning. You will be responsible for crafting and executing traditional marketing strategies that drive brand recognition, generate leads, and support business growth.

Key Responsibilities

• Develop, implement, and oversee comprehensive traditional marketing strategies for real estate projects and brand promotion
• Lead the planning and execution of print advertising campaigns (newspapers, magazines, brochures, flyers, billboards)
• Manage offline events, property exhibitions, open houses, seminars, and community engagement programs
• Build and nurture relationships with media outlets, advertising agencies, and event partners
• Oversee production and distribution of marketing collateral (signage, banners, direct mail, promotional merchandise)
• Conduct market research and competitor analysis to refine positioning and messaging
• Collaborate with sales, design, and project teams to ensure brand consistency across all conventional channels
• Monitor and report on the effectiveness of traditional marketing campaigns, adjusting strategies as needed
• Manage and mentor the marketing team, fostering a culture of creativity and excellence
• Oversee marketing budgets, vendor negotiations, and ROI analysis for traditional campaigns

Requirements

• Bachelors or Masters degree in Marketing, Business Administration, or related field
• Minimum 7 years of hands-on experience in conventional/traditional marketing within the real estate industry
• Proven track record of successful offline campaign management and brand building
• Strong network with media, agencies, and event partners in the real estate space
• Excellent leadership, communication, and negotiation skills
• Deep understanding of the local real estate market and customer behavior
• Analytical mindset with the ability to interpret campaign metrics
• High level of creativity and attention to detail
• Ability to manage multiple projects and deadlines simultaneously

Preferred Qualifications

• Experience in luxury or large-scale residential/commercial real estate projects
• Familiarity with integrating traditional and digital marketing strategies
• Membership in relevant industry associations

What We Offer

• Leadership role in a forward-thinking, growth-oriented company
• Opportunity to shape the brand presence in the real estate market
• Dynamic work environment with autonomy and decision-making authority
• Competitive compensation and benefits
• Professional growth and learning opportunities