HOD of railway marketing

key job responsibilities for a Head of Department (HOD) Railway Marketing

HOD – Railway Marketing: Core Job Responsibilities

1. Strategic Planning & Business Development

• Develop and implement

  marketing and business strategies

  to increase railway freight and passenger business.
• Identify

  new markets, commodities, routes, and customer segments

  for rail transportation.
• Conduct

  market research

  , analyze industry trends, and benchmark competition.
• Formulate annual business plans, revenue targets, and growth strategies.
  

2. Customer Acquisition & Relationship Management

• Build and maintain strong relationships with

  key customers

  , industries, logistics providers, and government bodies.
• Lead customer negotiations for freight rates, contracts, and long-term agreements.
  
• Monitor customer satisfaction and ensure service quality improvements.
  

3. Coordination with Operations & Commercial Teams

• Work closely with operations, planning, commercial, and pricing teams to ensure

  seamless service delivery

  .
• Coordinate with Indian Railways/rail authorities for approvals, siding permissions, rake allotments, etc.
  
• Ensure alignment between marketing commitments and operational capabilities.
  

4. Revenue Management & Pricing

• Develop and manage

  pricing strategies

  , freight quotations, and commercial offers.
• Monitor revenue performance and take corrective actions to meet targets.
  
• Optimize rake utilization, loadability, and turnaround for maximum profitability.
  

5. Product & Service Development

• Develop and promote new rail-based logistics solutions (e.g., container trains, parcel services, multimodal logistics).
  
• Innovate bundled services (first-mile, last-mile, warehousing, documentation).
  
• Assess feasibility of new routes, terminals, or sidings.
  

6. Regulatory & Policy Interface

• Stay updated with government policies, railway circulars, and tariff changes.
  
• Represent the organization in

  railway meetings, policy discussions, and industry forums

  .
• Ensure compliance with all regulatory requirements.
  

7. Team Leadership & Performance Management

• Lead and mentor the railway marketing team across regions.
  
• Set KPIs, drive performance, and ensure continuous training and skill development.
  
• Encourage data-driven decision-making and cross-functional collaboration.
  

8. Reporting & Analytics

• Prepare regular reports on:
  
• Market performance
  
• Customer acquisition
  
• Revenue and volume trends
  
• Forecasting and budgeting
  
• Present insights and recommendations to senior leadership.
  

9. Promotional Activities

• Oversee branding, promotional campaigns, trade fairs, industrial visits, and customer engagement programs.
  
• Develop marketing materials, case studies, and digital content relevant to railway offerings.
  

10. Risk Management

• Identify risks related to demand, competition, operations, or regulatory changes.
  
• Develop mitigation strategies for business continuity.
  

Interested candidates sent their resume to - avijit.dey@kiswok.com,soma.mukherjee@kiswok.com.recruitment@kiswok.com