Marketing Executive

Job Description – Marketing Engineer (Engineering/Manufacturing – Solids & Automation Technologies)

Job Title: Marketing Engineer

Department: Sales & Marketing
Reporting To: Marketing Manager / Business Head
Location: at company office, may include travelling sometimes

Job Purpose:

To identify and develop new business opportunities, promote the company’s products and solutions in solids handling and automation technologies, and support technical and commercial marketing efforts to achieve sales targets.

Key Responsibilities:1. Business Development

· Identify potential customers and markets in industries such as food, pharma, chemicals, cement, and minerals.

· Develop leads through cold calls, emails, exhibitions, and industry contacts.

· Maintain and expand client database through continuous market exploration.

· May be required to visit customer sites to understand requirements and promote suitable solutions.

2. Product & Solution Promotion

· Prepare documentation and presentation involving equipment like screw conveyors, feeders, mixers, bin activators, diverter valves, etc.

· Promote automation offerings: control panels, pneumatic systems, PLC-based handling.

· Participate in trade fairs, technical seminars, and customer demos.

· Prepare marketing content: brochures, presentations, case studies, maintain websit

4. Market Intelligence

· Gather and report market trends, competitor activity, and pricing insights.

· Provide feedback on product performance and customer preferences.

· Suggest new product ideas or feature enhancements based on client feedback.

5. Reporting & CRM

· Maintain inquiry and order status records in CRM or Excel-based trackers.

· Prepare and submit weekly and monthly sales/marketing reports.

· Track conversion rates, lead times, and customer satisfaction metrics.

Key Skills & Competencies:

· Strong communication and presentation preparation skills

· Graphic designing, Canva, MS-PPT, Video editing software, Corel-draw etc.

· Technical understanding of bulk solids handling and automation equipment.

· General Sales acumen and negotiation skills.

· Willingness to travel ocassionally for customer visits and exhibitions.

· Proficiency in MS Office, CRM tools, and basic drawing review (preferred).

Qualifications & Experience:

· Education: Graphic designing with technical inclination or BE / Btech with knowledge of graphical designing knowledge

· Experience: 2–5 years in technical marketing or sales in the engineering or process industry.

Working Conditions:

· Field and office-based work.

· travel to customer sites, industrial areas, and events.

· Close coordination with internal teams (design, sales, production, projects).

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Provident Fund

Language:

• English (Preferred)

Work Location: In person