Marketing Executive

This job is provided by apna.co Job Description Department: Marketing
Grade: Executive – MarketingDesignation: Marketing ExecutiveReporting To: Manager – MarketingEmployment Type: Full-timePurpose of the Job:The Marketing Executive will be responsible for enhancing brand visibility and customer engagement through Below-the-Line (BTL) activities, retail visual merchandising, and offline branding campaigns. The role includes planning and executing offline marketing strategies, managing internal marketing communications, and fostering a strong organizational culture. The ideal candidate will have practical experience in BTL execution, store-level branding, and cross-functional coordination.Key Responsibilities🔹 BTL Marketing ExecutionPlan, organize, and execute BTL activities such as in-store activations, roadshows, product demonstrations, and brand campaigns.🔹 Retail Visual Merchandising (VM)Ensure consistent and attractive visual merchandising across all retail locations following brand standards.🔹 Branding & Store CommunicationOversee branding implementation at all customer touchpoints, including POSM, store interiors, external signage, and hoardings.🔹 Internal Marketing & Culture BuildingDrive internal communication campaigns to engage employees and align them with the brand vision and marketing goals.🔹 Vendor & Agency CoordinationCoordinate with vendors, printers, fabricators, and external agencies for timely, cost-effective, and high-quality campaign deliverables.Work closely with sales and operations teams to ensure smooth execution of field activities.🔹 Cross-functional CollaborationCollaborate with digital marketing, sales, product, and HR teams to implement integrated marketing campaigns.🔹 Market Intelligence & FeedbackCollect and analyze feedback from retail stores, field teams, and consumers to assess campaign effectiveness and suggest improvements.🔹 Reporting & DocumentationMaintain detailed records of marketing activities, vendor billing, campaign budgets, and project reports.Submit regular reports to the Marketing Manager on campaign ROI, performance, and operational insights.Candidate Profile✅ QualificationsBachelor's degree in Marketing, Business Administration, or a related field.✅ Experience1–3 years of experience in offline/B2C marketing in the retail, FMCG, or consumer services industry.Hands-on experience in BTL activities, retail branding, and marketing event coordination.✅ Skills & CompetenciesProficiency in Microsoft Office Suite (Excel, Word, PowerPoint)Strong communication and coordination skillsCreative thinking and attention to detailAbility to manage vendors and work under tight deadlinesProven ability to drive in-store traffic and customer engagement