Marketing Executive

Company Description

PhysicsWallah (PW), founded in 2020 by Alakh Pandey and Prateek Maheshwari, is an innovative education company headquartered in Noida, Uttar Pradesh. With a mission to democratize education, PW provides quality learning resources through online, offline, and hybrid platforms, catering to students in multiple vernacular languages. It spans a range of educational segments, including test preparation, skill development, higher education, and study abroad programs. PW is creating a robust hybrid education ecosystem across India, offering services through technology-driven offline centres and its Institute of Innovation (IOI), which provides job-ready residential courses. Supported by investors like Lightspeed Ventures and Westbridge, PW continues to revolutionise education in diverse domains.

Role Description

This is a full-time, on-site role for a Marketing Executive based in Chennai. The Marketing Executive will develop and implement marketing strategies to promote products and services, handle campaigns, and support branding efforts. Responsibilities include collaborating with cross-functional teams, managing digital marketing initiatives, analysing market trends, and identifying key business opportunities. The role also involves ensuring that marketing materials are aligned with the company’s goals and reinforce its vision of democratizing education.

• Qualifications

• Graduate/Postgraduate in Marketing, Management, or a related field.
• Minimum 1 year of experience in marketing, preferably in education, coaching, or EdTech.
• Strong hands-on experience with BTL execution, local branding, and on-ground activations.
• Good understanding of Chennai’s local market.
• Excellent communication, stakeholder management, and execution ownership; comfort with field work and weekend activities during peak admission seasons.