Marketing Executive

Key Responsibilities:

• Assist in planning and executing marketing strategies for B2B and B2C audiences in domestic and export markets.
• Develop campaigns to attract international buyers, exporters, aggregators, and farmer producer organizations (FPOs).
• Manage digital marketing efforts including SEO, social media, email marketing, and performance ads.
• Coordinate with content and design teams to create localized, trade-focused marketing materials.
• Track, analyze, and report performance metrics for all marketing campaigns.
• Support marketing partnerships, agri-events, and trade exhibitions to showcase the Potato Bazaar brand.
• Collaborate with product and sales teams to align marketing initiatives with user needs and platform offerings.
• Research market trends, competitor strategies, and buyer behavior in key export regions.

Required Qualifications:

• Education: Bachelor’s or Master’s degree in Marketing, Agribusiness, or related field.
• 3-5 years of experience
• Knowledge of agriculture supply chains or export compliance is a plus.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools (e.g., Google Ads, Meta Business Suite, LinkedIn Campaign Manager).
• Analytical mindset with hands-on experience in campaign performance tracking (Google Analytics, etc.).
• Willingness to travel for trade events, stakeholder meetings, and field activations.
• Preferred experience: marketing, preferably in agri-tech, exports, logistics, or B2B platforms.