Posted:7 hours ago|
Platform:
On-site
Full Time
● Assist in planning and executing ATL and BTL campaigns, including TV, print, radio,
cinema, outdoor, in-store promotions, and mall branding.
● Support seasonal campaigns for product launches, sales events, and festivals.
● Coordinate with media agencies, vendors, and creative teams for timely execution.
● Align marketing activities with store displays and VM guidelines.
● Support new store launches, influencer tie-ups, and in-store events.
● Manage production and deployment of Point-of-Purchase (POP) materials.
● Oversee hyperlocal promotions such as leaflet distribution, kiosks, and cab branding.
● Track campaign expenses and maintain budget records.
● Prepare reports on performance metrics such as footfalls, sales lift, and engagement.
● Conduct market visits to gather consumer insights and monitor competitor activities.
● Basic understanding of ATL and BTL marketing.
● Strong coordination, communication, and vendor management skills.
● Creative approach with attention to detail.
● Proficiency in MS Office (Excel, PowerPoint, Word).
● Ability to work in a fast-paced retail environment.
OTTO Clothing Pvt Ltd
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