Roles and responsibilities ● Assist in planning and executing ATL and BTL campaigns, including TV, print, radio, cinema, outdoor, in-store promotions, and mall branding. ● Support seasonal campaigns for product launches, sales events, and festivals. ● Coordinate with media agencies, vendors, and creative teams for timely execution. ● Align marketing activities with store displays and VM guidelines. ● Support new store launches, influencer tie-ups, and in-store events. ● Manage production and deployment of Point-of-Purchase (POP) materials. ● Oversee hyperlocal promotions such as leaflet distribution, kiosks, and cab branding. ● Track campaign expenses and maintain budget records. ● Prepare reports on performance metrics such as footfalls, sales lift, and engagement. ● Conduct market visits to gather consumer insights and monitor competitor activities. Desired Skills & Competencies ● Basic understanding of ATL and BTL marketing. ● Strong coordination, communication, and vendor management skills. ● Creative approach with attention to detail. ● Proficiency in MS Office (Excel, PowerPoint, Word). ● Ability to work in a fast-paced retail environment.
Role Overview: You will be responsible for conceptualizing, developing, and implementing innovative VM strategies across exclusive Brand Outlets (EBOs). Your role will focus on showcasing mens apparel categories (shirts, trousers, T-shirts, denims) in a way that enhances brand identity, attracts customer attention, and maximizes sales. As a leader in the central VM function, you will coordinate with regional VM teams, store staff, and cross-functional departments to ensure a consistent, high-quality shopping experience. Key Responsibilities: - Develop seasonal VM strategies, layouts, and window concepts aligned with brand identity. - Roll out VM campaigns across 120 EBOs with manuals, planograms, and standardized guidelines. - Lead and train regional VM teams, ensuring collaboration with marketing, design, and operations. - Audit stores regularly, tracking VM impact on footfall, engagement, and sales performance. - Drive cross-merchandising and innovative display techniques to enhance customer experience. - Manage VM budgets while adopting digital tools, sustainability, and global VM best practices. Qualifications: - Bachelors/Masters degree in Fashion Design, Retail Management, Visual Communication, or related field. - 10-12 years of experience in retail visual merchandising, preferably in fashion/apparel. - Strong creative design sense, understanding of consumer behavior, and market trends. - Proven experience in managing large-scale VM operations across multiple outlets.,