OTTO Clothing Pvt Ltd

Roles and responsibilities ● Assist in planning and executing ATL and BTL campaigns, including TV, print, radio, cinema, outdoor, in-store promotions, and mall branding. ● Support seasonal campaigns for product launches, sales events, and festivals. ● Coordinate with media agencies, vendors, and creative teams for timely execution. ● Align marketing activities with store displays and VM guidelines. ● Support new store launches, influencer tie-ups, and in-store events. ● Manage production and deployment of Point-of-Purchase (POP) materials. ● Oversee hyperlocal promotions such as leaflet distribution, kiosks, and cab branding. ● Track campaign expenses and maintain budget records. ● Prepare reports on performance metrics such as footfalls, sales lift, and engagement. ● Conduct market visits to gather consumer insights and monitor competitor activities. Desired Skills & Competencies ● Basic understanding of ATL and BTL marketing. ● Strong coordination, communication, and vendor management skills. ● Creative approach with attention to detail. ● Proficiency in MS Office (Excel, PowerPoint, Word). ● Ability to work in a fast-paced retail environment.