Marketing Executive

Marketing Executive

Key Responsibilities

Email Marketing:

• Own and manage the email marketing program, including process ownership and optimization, lead database hygiene, campaign implementation, and reporting, with the goal of driving more marketing qualified leads
• Optimize marketing automation and lead nurturing processes through email, social, and other inbound and outbound channels
• Manage the lead database to improve global marketing and targeting capabilities through data set cleansing, standardization, and expansion
• Establish and implement Account-Based Marketing strategies across prospects and existing customers

Online Marketing:

• In charge of attracting site traffic through Search Engine Optimization, converting that traffic into new leads for the business, and nurturing to close those leads into customers. Planning Web, SEO/SEM, email, social media, Google Adwords, display advertising, and retargeting campaigns
• Collaborate with internal teams to create web landing pages and optimize user experience to continuously generate visitor conversions
• Content Marketing - Amplify the brand voice by conceptualizing stories on relevant topics for blogs, articles, and websites

Social Media Management:

• Define strategy and activities to engage existing customers, old customers, new lead, and personified audience to engage with the popular social channels

Trade Shows & Webinars:

• Work with internal stakeholders to establish processes, coordinate, organize, and drive webinars to draw more leads
• Evaluate and drive trade show participation to optimize lead generation through the channel

Reporting & Analytics:

• Establish closed-loop analytics with sales to understand how inbound and outbound marketing activity turns into customers, and continually refine the process.
• Responsibility for budgetary planning and control of digital marketing
• Manage all reporting, ROI, pre- and post-event marketing operations for trade shows, seminars, and other field marketing initiatives
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Website Monitoring for performance, including SEO, user experience, engagement, and conversions
• Identify trends and insights, and optimize spend and performance based on the insights
• Evaluate emerging technologies. Provide thought leadership and perspectives for adoption where appropriate
• Identify marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses, establishing targeted market share.

Desired Qualities:

• Passion and drive for marketing and demand generation
• Business-driven insights for tapping into various market segments
• Naturally extroverted and able to initiate conversations on influential topics on social media, communities, and blogs
• Knowledge of creative software and ability to create presentations
• Excellent written and verbal communication skills
• Ability to work independently with minimal supervision
• Ability to thrive and multitask in a fast-paced environment with changing priorities

Requirements:

• Min. 3 years of experience in leading Marketing Team
• Master's Degree in Marketing
• Strong communication and analytical skills, and data-driven thinking
• Ability to work in a multicultural environment
• Must have strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Job Types: Full-time, Permanent

Language:

• English (Required)

Work Location: In person