Marketing Executive – Doctor Network

Company Description

At Vinita Hospital, we are building a future where people from all economic backgrounds can enjoy long, comfortable lives through world-class preventive care and lifestyle management. By leveraging technology, we help people take control of their health with a holistic approach encompassing doctor visits, home health, blood tests, scans, data analytics, and more.

Role Summary:

The Marketing Executive will be responsible for promoting Vinita Hospital’s services by building and maintaining strong relationships with doctors, clinics, and healthcare institutions across Chennai. The role demands an individual with an existing professional network of doctors and the ability to expand hospital referrals and patient footfall through effective relationship management and field marketing.

Key Responsibilities:

Develop and maintain relationships with doctors, clinics, and medical practitioners to increase patient referrals.

Identify potential referral sources and plan regular visits to strengthen engagement.

Conduct promotional activities, health camps, and outreach programs in collaboration with clinical departments.

Support the execution of marketing campaigns, tie-ups, and corporate outreach initiatives.

Maintain accurate records of visits, feedback, and leads through reporting and EMR tools.

Coordinate with the hospital’s internal departments to ensure smooth onboarding and communication with referral doctors.

Track and report referral performance, trends, and competitor activities.

Qualifications & Experience:

Bachelor’s degree in Marketing, Business, or Healthcare Administration.

2–5 years of experience in hospital marketing or healthcare business development.

Strong network of doctors and healthcare professionals in Chennai.

Excellent communication, negotiation, and presentation skills.

Willingness to travel within the city for field activities.