Marketing Executive

Dil Brands is a company that creates and operates virtual brands focused on fulfilling daily meal requirements in India. Through its virtual brands, Dil Brands helps small and medium-sized restaurants increase their asset and resources utilization.

Marketing Executive

Key Responsibilities:

• Execution efficiency and a “will-get-it done” attitude
• Assist in creating and executing marketing campaigns to promote food products across various platforms.
• Assist on photo shoot video shoots as needed for campaigns.
• Work closely with city business and central teams to develop promotional strategies and product positioning.
• Agency identification and vendor management to ensure seamless execution of planned marketing campaigns.
• Coordinate in-store promotions, tastings, food festivals, and trade events.
• Monitor and analyze the performance of campaigns using tools like Google Analytics, Meta Insights, etc.
• Engage with food bloggers, influencers, and content creators to boost product reach.
• Conduct market and competitor research to identify trends, pricing strategies, and consumer preferences.
• Build strong understanding of brand and maintain brand consistency across all touch points.

Requirements:

• Bachelor’s degree in Marketing, Business, Food Technology, or a related field.
• 6months-1year experience in a marketing role, preferably in the food, FMCG, events, startup ecosystem.
• Familiarity with digital and offline marketing tools and platforms (Instagram, Facebook, Google Ads, Zomato/Swiggy dashboards, OOH, events, BTL).
• Excellent execution, timeline management and communication skills.
• A creative mindset with an understanding of current food and dining trends.
• Ability to multitask and work in a fast-paced environment.
• Willing to work long hours as expected in a startup ecosystem.

Preferred Qualifications:

• Experience in food product marketing, QSR (Quick Service Restaurant), or FMCG.
• Basic knowledge of food photography or coordination with content creators.
• Experience working with food aggregators (Zomato, Swiggy, Amazon Foods, etc.).