Marketing Engagement Specialist

Skill required: Marketing Operations - Customer Insight & Marketing Analytics
Designation: Marketing Engagement Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song?? all powered by the world??s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do?
The Customer Programs supports the development and execution of customer-focused programs that drive engagement, retention, and advocacy. This role assists in implementing initiatives that enhance the customer experience, working closely with leadership and cross-functional teams to ensure alignment with business objectives and customer needs.
What are we looking for?
Skills and Competencies:?¢Experience in customer engagement, retention, or program coordination.?¢Strong organizational and project management skills.?¢Ability to analyze customer insights and trends to support program development.?¢Excellent communication and stakeholder collaboration abilities.?¢Proactive and customer-focused mindset with attention to detail.Experience & Education:?¢Minimum 4-6 years of experience in customer programs, customer experience, marketing, or related fields.?¢Familiarity with CRM systems, customer analytics tools, and engagement platforms.?¢Experience in managing cross-functional teams to deliver high-impact customer programs.

Roles and Responsibilities: Customer Program Support & Execution:?¢Assist in the development and coordination of customer programs aimed at improving engagement, loyalty, and long-term relationships.?¢Support the implementation of initiatives that enhance customer onboarding, education, and advocacy.?¢Help ensure customer programs align with business goals and contribute to retention and satisfaction.?¢Conduct research to identify potential customer engagement opportunities based on market trends and insights.Customer Experience & Advocacy Assistance:?¢Contribute to initiatives that enhance the overall customer experience by identifying areas for improvement.?¢Assist in the coordination of customer advocacy efforts, such as loyalty programs, referral initiatives, and advisory boards.?¢Work with internal teams to support enhancements to customer touchpoints and service quality.Cross-functional Collaboration & Stakeholder Coordination:?¢Work closely with marketing, sales, product, and customer success teams to support the execution of customer programs.?¢Provide insights and recommendations to leadership on customer engagement trends and potential improvements.?¢Assist in organizing internal training and awareness efforts to foster a customer-centric culture.Content & Community Engagement:?¢Support the development of customer education materials, including webinars, newsletters, and knowledge-sharing resources.?¢Assist in managing customer communities to encourage engagement and interaction.?¢Help leverage digital channels and social media to foster customer relationships.Analytics & Performance Tracking:?¢Gather and analyze customer data to assess program effectiveness and areas for enhancement.?¢Track key performance metrics, including customer satisfaction, retention rates, and program engagement.?¢Coordinate in generating reports and insights to support data-driven decision-making.
QualificationAny Graduation