Marketing Engagement Specialist

Skill required: Marketing Operations - Campaign Management
Designation: Marketing Engagement Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song?? all powered by the world??s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do?
The B2B Lead supports the execution of marketing strategies for B2B business segments. This role assists in developing and managing marketing campaigns, collaborating with cross-functional teams, and ensuring marketing efforts align with business objectives to drive customer acquisition and retention.
What are we looking for?
Technical Skills:?¢Knowledge of B2B marketing strategies, CRM tools (e.g., Salesforce), and data analytics platforms.?¢Basic proficiency in digital marketing techniques and campaign execution.?¢Familiarity with market research tools and competitive analysis.Competencies:?¢Strong organizational skills with attention to detail.?¢Analytical mindset with the ability to interpret data and provide insights.?¢Effective communication and collaboration skills to work across teams.?¢Adaptability to evolving market conditions and business needs.Experience & Education:Experience:?¢4-6 years of experience in B2B marketing, product marketing, or a related field.?¢Experience supporting marketing campaigns and working cross-functionally.Education:?¢Bachelor??s degree in Marketing, Business Administration, or a related field.

Roles and Responsibilities: ?¢Assist in the development and execution of B2B marketing strategies, campaigns, and programs.?¢Support collaboration between sales, product, and customer teams to ensure marketing efforts align with business goals.?¢Help implement targeted marketing initiatives to drive customer acquisition, retention, and engagement.?¢Conduct research on market trends, customer insights, and competitive intelligence to inform marketing activities.?¢Monitor and report on the performance of marketing campaigns, providing recommendations for improvement.?¢Assist in budget tracking and resource allocation for marketing initiatives.
QualificationAny Graduation