Job
Description
CAST is looking for a dynamic, detail-oriented Marketing Data Specialist who can manage large amounts of data accurately & efficiently and work effectively with a global team. Based in Bangalore, India, the position reports directly to the Marketing Systems & Data Director, who is based in Paris, France. Database Management: Building industry/account specific database across the globe and get the relevant contact details like role, persona, country and industry through social media search or tools like LinkedIn, ZoomInfo, Cognism, or so. Proactively engaging in maintaining the health of the database: run regular audits on the quality of the worldwide database, identify and manage the data cleansing process. Collaborating closely with regional marketing teams to procure and import data, and supporting global database improvement and data hygiene initiatives. Marketing Automation: Importing data in the automation platform and segmenting the existing database through lists to run effective campaigns. Automating some of the manual tasks through building Reports & workflows. Performing data analytics to report to marketers about the overall health of the database. Desired Skills Detail-oriented, being able to manage large amounts of data accurately & efficiently. Excellent verbal and written communication skills, as required to interact with various regional marketing managers worldwide. Ability to effectively multi-task and prioritize in an ever-changing environment. A positive attitude, an ability to drive through challenges, and a willingness to learn. Requirements Graduation is a must; an MBA is an added advantage. 2+ years of experience in a similar role, ideally in a B2B setting. Experience with automation platforms (i.e., Hubspot) is a plus. Good understanding of platforms such as LinkedIn, Sale Navigator, ZoomInfo, etc. Proficiency in MS Office (Excel). About CAST: Businesses move faster using CAST technology to understand, improve, and transform their software. Through semantic analysis of source code, CAST produces 3D maps and dashboards to navigate inside individual applications and across entire portfolios. This intelligence empowers executives and technology leaders to steer, speed, and report on initiatives such as technical debt, GenAI, modernization, and cloud. As the pioneer of the software intelligence field, CAST is trusted by the world’s leading companies and governments, their consultancies and cloud providers. See it all castsoftware.com Show more Show less
