Marketing Consultant - Brand Strategy

Marketing Consultant at El Sol Strategic Consultants [ESSC]

About ESSC

• Our vision is to have an El Soul [team member] who is a self-starter. Thinks and acts like a leader, similar to El Sol Strategic Consultants' management and clients' Vision, Values and Goals
• Follow ESSC’s policies and good practices
• Contribute to the growth of the company through role ownership and accountability

Core Responsibilities

Campaign Ideation to Execution

• Understanding the needs of the brand
• Setting realistic goals for the campaign
• Ideation to Execution of the campaign with credible Creators
• Identify impactful, innovative campaigns to stay ahead of trends

Monitor data and ROI

• Looking at Data and consumer insights parallely
• Create quarterly roadmaps
• Execute the approved roadmaps
• Trend forecasting
• Event Reports

Brand Development & Client Retention

• Ensure 100% client retention
• Track new/upcoming SME, Creators, etc
• Meet Talent Agencies once a month
• Develop and foster relationships with brands and 3rd parties on behalf of ESSC
• Develop quarterly and annual roadmaps in line with client business goals
• Leverage partnerships, sponsorships, and advertising opportunities
• Liaise with PR team to create cross-channel strategies

Data tracking

• Negotiations
• Timely Invoicing & Payouts to be maintained
• Contracts to be signed & all other paperwork to be maintained

Influencer & Thought Leadership Engagement

• Build relationships with industry leaders to grow awareness
• Keep abreast of emerging trends, technologies, and influencer activities
• Conduct trend forecasting for clients and their industries
• Demarcate lists based on Gen-Z, Gen-Alpha(if needed), Buzz, Brand Building, Sales
• Maintain a resource bank of Talent Agencies. Stylist & like
• Build relationships to secure better rates
• Maintain weekly/daily database of new influencers

Research & Analysis

• Commission and undertake market research
• Research new business proposals and present to potential clients
• Analyze industry trends affecting clients and recommend communication strategies

Team Contribution

• Motivate the team and encourage a friendly, open work environment
• Maintain a network of resources to deploy when needed
• Ensure proper documentation across all initiatives

Location: Mumbai/Delhi

In-Office, Full-Time role