Marketing Communications Intern

About the Role

creatives, comms, campaigns, and user psychology

lead quality, creative performance, and NIAT’s communication strategy

What You’ll Own (Core Outcomes)

1. Keep Lead Gen Teams Fully Equipped

• Coordinate with copywriters, studio/design teams, and marketers to deliver

  daily creative assets

• Ensure creatives follow NIAT’s tone, messaging, and guidelines
• Maintain creative trackers, feedback loops, and version control
• Support campaigns so teams consistently hit

  target CPL

2. Stay Ahead of Competitor Comms

• Monitor top ed-tech competitors
• Track their ads, LPs, videos, hooks, and value props
• Identify gaps and opportunities for NIAT
• Share weekly insights what’s working in the market & what we should adapt
  

3. Stay Connected to Users (Mandatory)

• Do

  2 user calls every day

  (students aged 17–20)
• Understand their barriers, fears, motivations
• Find the right

  lingo, angles, and messages

  that convert
• Convert insights creative briefs + ad messaging
  

Key Responsibilities

• Review creative assets for quality, brand alignment, and clarity
• Create briefs for new ads, videos, reels, posters, landing pages
• Convert user conversations into messaging blocks for campaigns
• Analyze creative performance metrics (CTR, CPC, CPL) to find insights
• Identify winning hooks, angles, and user emotions for communication
• Collaborate with studio teams for storyboards and scripts
• Track and organize all creatives, feedback, and learnings
• Support landing page content updates and messaging improvements
• Conduct quick competition research using Meta Ad Library & landing pages
  

What You’ll Learn

• How high-growth brands run

  creative operations at scale

• How

  data + psychology

  drive communication and conversions
• How to craft messaging for India’s teenage audience (17–20)
• How performance marketing and creative teams collaborate
• How to analyze creative experiments and improve outcomes
• Hands-on exposure to ads, LP analysis, WhatsApp flows & user research
  
• How to build scripts, ideas, and comms for real campaigns
• How to use AI tools to boost creativity and workflow speed
  

Who You Are (Ideal Fit)

• MBA/PGDM (Marketing/Comms/Media/Digital) —

  2024/ 2025 pass-outs preferred

• OR UG freshers with

  prior digital marketing/content internship experience

• Strong communication + clean writing
• Obsessed with

  Gen-Z culture

  : reels, memes, trends, creators
• Curious about ads, creative analytics, funnels, and landing pages
• Comfortable doing daily user calls
• High ownership + fast learner + no-ego attitude
• Enjoys working cross-functionally with creative + performance teams
  

Tools You’ll Use / Learn

• Canva / Figma (basic flows)
• Google Sheets / Docs
• Meta Ad Library
• Google Ads transparency Center
• Studio workflow tools
• AI tools for creative ideation
  

Marketing & Comms Specialist