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Neuberg Diagnostics logo

Marketing & Communication Marcomm

5 - 8 years

7 - 10 Lacs

Navi Mumbai

Posted:2 weeks ago| Platform: Naukri logo

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Skills Required

Marketing Campaigns Marketing Communication Atl Btl Marketing Strategy Public Relations Strategic Marketing Planning Brand Strategy Marcom Brand Campaigns Campaign Strategy Corporate Communication Marketing Communication Planning Strategic Communication

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities : Brand Communication Strategy: - Develop and implement a comprehensive MarComm strategy aligned with business goals. - Maintain brand voice, tone, and consistency across channels (print, digital, social, internal, PR). Content Creation & Oversight: - Supervise creation of content for brochures, newsletters, videos, website, internal comms, and social media. - Work closely with medical and product teams to ensure accuracy and regulatory compliance. Media & Public Relations: - Collaborate with PR agencies and media partners. - Manage press releases, media coverage, and crisis communications. Campaign Execution: - Plan, execute, and evaluate ATL/BTL marketing campaigns. - Coordinate with external vendors and design teams to ensure timely campaign delivery. Event Communication: - Handle communication material for medical conferences, CMEs, health camps, and corporate events. Internal Communication: - Support HR and L&D with internal branding, employee newsletters, and engagement campaigns. Analytics & Reporting: - Track effectiveness of communication strategies using KPIs and marketing analytics tools. Preferred candidate profile : - 5 8 years in healthcare or diagnostics, hospitality preferred - Excellent written and verbal communication skills. - Experience with healthcare brand communication is a plus - Proficiency in tools like Canva, Mailchimp, HubSpot, or similar. - Strong project management and multitasking skills.

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Hospitals and Health Care

Chennai Tamilnadu

501-1000 Employees

29 Jobs

    Key People

  • Dr. Sandeep K. Shukla

    CEO

  • Dr. Dinesh Chavda

    Founder & Managing Director

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