Marketing & Communication Lead

Job Description – Marketing & Communications Lead

Location: Faridabad, India

Company: NBG Printographic Machinery Co. Pvt. Ltd.

About NBG

NBG is a leading manufacturer and supplier of printing and converting machinery since 1990. With a strong presence in both manufacturing and international trading, NBG partners with global technology leaders to provide innovative, sustainable, and efficient solutions to clients worldwide.

We are seeking a Marketing & Communications Lead to spearhead our branding, marketing, and communication initiatives—positioning NBG as a trusted global partner in the printing and packaging machinery industry.

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Key Responsibilities

• Strategy & Planning

• Develop and implement an integrated marketing and communications strategy aligned with NBG’s business goals.

• Build NBG’s brand presence across India and international markets.

• Marketing & Brand Management

• Manage all aspects of corporate branding, digital presence, and positioning.

• Create impactful campaigns for product launches, exhibitions, and open houses.

• Oversee design and production of marketing collaterals—brochures, flyers, presentations, videos, and digital creatives.

• Digital & Social Media

• Drive NBG’s presence on LinkedIn, website, and other relevant platforms.

• Plan content calendars, track engagement, and optimize campaigns.

• Manage digital campaigns (organic and paid) to build visibility and generate qualified leads.

• Exhibitions & Events

• Plan and execute participation in global trade shows and industry events (e.g., DRUPA, LabelExpo, PrintPack India).

• Coordinate end-to-end event management—design, invitations, promotions, and on-ground communication.

• Internal & External Communications

• Lead company-wide communications, ensuring consistent tone and messaging across all stakeholders—clients, distributors, vendors, and employees.

• Draft press releases, newsletters, client communications, and announcements.

• Market Research & Insights

• Track industry trends, competitor activities, and customer needs.

• Support sales teams with market intelligence and tailored presentations.

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Qualifications & Skills

• Bachelor’s/Master’s degree in Marketing, Communications, or Business Administration.

• 7–12 years of experience in marketing/communications, preferably in B2B, engineering, or industrial sectors.

• Strong written and verbal communication skills.

• Proficiency in digital marketing tools (LinkedIn Campaign Manager, Google Ads, SEO, analytics).

• Experience in managing agencies, designers, and vendors.

• Creative mindset with the ability to translate technical offerings into impactful messaging.

• Self-driven, detail-oriented, and capable of managing multiple priorities independently.

What We Offer

• Opportunity to build and shape the marketing function in a growing global organization.

• Exposure to international markets and global events.

• Collaborative work environment with cross-functional leadership opportunities.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person