Marketing & Brand Lead

About Lenskart: Vision to a Billion

transform how the world sees and experiences the world

About The Role: Strategic Operator, Commercial Owner

New Age, Fashion-First

Your Impact & Responsibilities

• Brand Architect:

  Architect and build a defining

  new-age / fashion first global brand

  . Define the identity, positioning, voice, and values to ensure deep resonance and consistency across all international markets.

• Consumer Obsession:

  Act as the

  "consumer-obsessed operator."

  Gather insights and translate them immediately into impactful brand actions.

• New Age Media:

  Expertly deploy modern distribution channels: digital viral content, high-impact influencer marketing, strategic partnerships, and compelling offline activations.

• Creative Direction:

  Direct all brand content and creative assets, ensuring premium quality and maximum consumer resonance.

• P&L Ownership:

  Own the Brand Marketing P&L. Drive revenue growth, budget optimization, and clear ROI from all brand investments.

• GTM Leadership:

  Lead Go-to-Market strategy and execution for all key collections and product launches.

• Growth Scaling:

  Design and execute strategies with a proven track record of scaling high-growth D2C/Consumer brands.

• End-to-End Delivery:

  Act as a highly self-driven leader who manages cross-functional partners (Product, Tech, Retail, Sales) to deliver brand outcomes at speed.

• Team Builder:

  Recruit, mentor, and grow a high-performing brand marketing team.

What You Bring

• 10+ years

  of progressive, high-impact experience in Brand Marketing/Strategy within high-growth D2C,

  Fashion, Tech, or E-commerce

  sectors (including Apparel, Smart Wearables, or Accessories). Must include experience building a new brand from scratch.
• Clear, demonstrable experience managing a

  Brand Marketing P&L

  or significant commercial budget with direct accountability to revenue goals.
• Practical experience driving brand success across both digital platforms and extensive physical retail networks.
• Track record of pushing projects to market quickly and successfully in a fast-paced environment.
• Masters from a premium school preferred.

If you're a commercially driven Brand Leader ready to move fast and redefine an industry, let's talk.