Marketing & Brand Lead

10 - 14 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: As a Strategic Operator, Commercial Owner at Lenskart, you will play a crucial role in leading the brand strategy and commercial success of one of the leading global brands. This position requires a unique blend of fashion-forward thinking and a deep understanding of consumer behavior to drive revenue growth and brand resonance in the market. Key Responsibilities: - Brand Architect: Define the identity, positioning, voice, and values of the brand to ensure consistency across international markets. - Consumer Obsession: Gather consumer insights and translate them into impactful brand actions. - New Age Media: Deploy modern distribution channels such as digital viral content, influencer marketing, and offline activations. - Creative Direction: Direct all brand content and creative assets to ensure premium quality and consumer resonance. - P&L Ownership: Drive revenue growth, optimize budget, and achieve clear ROI from brand investments. - GTM Leadership: Lead Go-to-Market strategy and execution for key collections and product launches. - Growth Scaling: Design and execute strategies to scale high-growth D2C/Consumer brands successfully. - End-to-End Delivery: Manage cross-functional partners to deliver brand outcomes efficiently. - Team Builder: Recruit, mentor, and develop a high-performing brand marketing team. Qualifications Required: - 10+ years of experience in Brand Marketing/Strategy within high-growth D2C, Fashion, Tech, or E-commerce sectors. - Experience in building a new brand from scratch. - Demonstrable experience in managing a Brand Marketing P&L or significant commercial budget with revenue accountability. - Proficiency in driving brand success across digital platforms and physical retail networks. - Track record of successfully launching projects in a fast-paced environment. - Preferred qualification: Masters from a premium school. If you are a commercially driven Brand Leader with a passion for innovation and ready to redefine an industry, we would love to discuss this exciting opportunity with you at Lenskart. Role Overview: As a Strategic Operator, Commercial Owner at Lenskart, you will play a crucial role in leading the brand strategy and commercial success of one of the leading global brands. This position requires a unique blend of fashion-forward thinking and a deep understanding of consumer behavior to drive revenue growth and brand resonance in the market. Key Responsibilities: - Brand Architect: Define the identity, positioning, voice, and values of the brand to ensure consistency across international markets. - Consumer Obsession: Gather consumer insights and translate them into impactful brand actions. - New Age Media: Deploy modern distribution channels such as digital viral content, influencer marketing, and offline activations. - Creative Direction: Direct all brand content and creative assets to ensure premium quality and consumer resonance. - P&L Ownership: Drive revenue growth, optimize budget, and achieve clear ROI from brand investments. - GTM Leadership: Lead Go-to-Market strategy and execution for key collections and product launches. - Growth Scaling: Design and execute strategies to scale high-growth D2C/Consumer brands successfully. - End-to-End Delivery: Manage cross-functional partners to deliver brand outcomes efficiently. - Team Builder: Recruit, mentor, and develop a high-performing brand marketing team. Qualifications Required: - 10+ years of experience in Brand Marketing/Strategy within high-growth D2C, Fashion, Tech, or E-commerce sectors. - Experience in building a new brand from scratch. - Demonstrable experience in managing a Brand Marketing P&L or significant commercial budget with revenue accountability. - Proficiency in driving brand success across digital platforms and physical retail networks. - Track record of successfully launching projects in a fast-paced environment. - Preferred qualification: Masters from a premium school. If you are a commercially driven Brand Leader with a passion for innovation and ready to redefine an industry, we would love to discuss this exciting opportunity with you at Lenskart.

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Lenskart.com logo
Lenskart.com

E-Commerce, Eyewear

New Delhi

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