Marketing Automation Specialist

Role: Marketo Specialist

Location

Type

Experience

Timings

About Us

Tru Performance is a technology-driven company partnering with Fortune 500 enterprises, SMEs, and IT service providers to scale and optimise their businesses. Headquartered in Pune. with offices across four continents, we provide an environment of continuous learning, challenging projects, and client-facing opportunities.

Role Overview

Marketo Specialist

Key Responsibilities

• Build and manage automated campaigns in

  Marketo

  integrated with

  Salesforce

  .
• Ensure

  database accuracy and hygiene

  through data cleaning and validation.
• Use

  Excel

  (pivot tables, V LOOKUP, reporting) for data management and analysis.
• Develop lead nurturing workflows, drip campaigns, and segmentation strategies.
• Generate campaign reports and provide actionable insights.
• Collaborate with sales and marketing teams to align automation with business goals.
• Run A/B tests and ensure compliance with data protection regulations.

Qualifications

• Bachelor’s degree in marketing, Business, or related field.
• Proven experience in

  Marketo

  and

  Salesforce CRM

  .
• Strong skills in

  Excel

  for data management.
• Excellent verbal and written

  communication skills

  .
• Marketo certification is a plus.
• Basic knowledge of HTML/CSS for email customisation preferred.