Job
Description
Location: Mumbai (Onsite) Andheri Marol Experience: 4-5yrs Max Role Description We are looking for a Marketing Automation Manager for a full-time, on-site role located in the Mumbai Metropolitan Region. The Marketing Automation Manager will be responsible for managing marketing operations, analyzing marketing data, implementing marketing automation strategies, and leading generation initiatives. This role will also involve campaign management and optimizing marketing processes to enhance overall efficiency. Develop & Execute Email Campaigns: Design, build, and execute end-to-end email marketing campaigns, including promotional, lifecycle, and transactional emails. Automation Strategy: Implement marketing automation workflows (welcome series, lead nurturing, re-engagement campaigns, etc.) using platforms like HubSpot, WebEngage, or similar tools. Audience Segmentation: Create targeted email campaigns by segmenting lists based on behaviors such as past email engagement and website interactions. A/B Testing: Conduct A/B tests on subject lines, content, and send times to improve open rates, CTR, and conversion rates. Performance Analysis: Track, report, and analyze campaign results, providing insights to enhance future campaigns. Monitor key metrics like open rates, click-through rates (CTR), and conversions. Lead Nurturing: Develop and maintain customer journeys that guide leads through the sales funnel via automated email sequences. Data Management: Manage and maintain customer data in the CRM system, ensuring it is clean, up-to-date, and compliant with data privacy regulations like GDPR. Collaboration: Work closely with content creators, designers, sales teams, and other stakeholders to align email marketing efforts with broader company goals. Optimize Deliverability: Ensure high email deliverability by maintaining list hygiene, monitoring email reputation, and following best practices for spam compliance. Personalization: Implement personalized content and dynamic fields within emails to increase relevancy and engagement. Continuous Improvement: Stay updated on the latest trends, tools, and best practices in email marketing and automation.,
