Job
Description
Position Summary The Marketing Associate is responsible for driving qualified traffic and leads .The role combines hands-on Meta Ads execution, creative production, and data-driven optimisation to maximise ROI and strengthen our brand presence across Meta, LinkedIn, and other digital touch-points. ________________________________________ Key Responsibilities Plan full-funnel paid campaigns (Awareness → Engagement → Conversion) to achieve registration target. Conduct A/B tests on audiences, creatives, placements, and bidding strategies to improve Cost-Per-Lead (CPL) and Return-on-Ad-Spend (ROAS). Maintain a rolling 6-week campaign calendar aligned with topics Launch, monitor, and optimise ads in Meta Ads Manager (Facebook, Instagram) and LinkedIn Campaign Manager. Build and manage custom audiences and retargeting pools derived from pixel data, CRM lists, and webinar attendees. Design static and video creatives in Canva (or Adobe Express/Figma) following brand guidelines. Draft compelling copy: ad headlines, captions, CTAs, and hashtag sets tailored to each platform. Build weekly dashboards in Excel / Google Sheets summarising spend, CPL, CTR, CVR, ROAS, and cohort behaviour. Translate data into actionable insights and next-step recommendations for creative iterations or budget re-allocation. Evaluate and onboard freelance designers, video editors, or influencers as needed. ________________________________________ Qualifications Education Bachelor’s degree in Marketing, Mass Communication, Business, or related field. Experience 1–3 years in digital marketing, preferably in a performance-focused agency or ed-tech/start-up. Proven track record of managing Meta Ads campaigns with demonstrable CPL ≤ ₹100 and ROAS goals. Certifications (Optional) Meta Certified Digital Marketing Associate, Google Analytics Certification, HubSpot Inbound Marketing, etc. Job Type: Full-time Pay: ₹20,000.00 - ₹40,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Application Question(s): Can you use Canva and other tools to create content pipeline ? Experience in running Meta ADs (In Months) Relevant experience in campaign planning , AD copy , etc (in Months) Available for interviews between 9:00-9:30 am during Mon-Sat (YES/NO) Experience: Social media marketing: 1 year (Required) Work Location: In person
