Marketing Associate – Corporate

Position:

Department:

Location:

Reports To:

Job Summary

generating corporate business

Key Responsibilities

1. Corporate Business Development

• Identify and generate new corporate leads

  from IT companies, manufacturing units, SEZs, industrial parks, and large organizations.
• Meet HR Managers, Admin Heads, and Corporate Decision Makers for business tie-ups.
• Present company

  health check packages, wellness programs, and corporate services

  .

• Achieve monthly and quarterly sales targets.

2. Relationship Management

• Maintain

  strong relationships with existing corporate clients

  .
• Ensure quick resolution of queries, requests, and escalations.
• Conduct regular follow-up meetings and feedback sessions.

3. Health Camp Coordination

• Plan, organize, and execute corporate health check camps.

• Coordinate with Operations, Phlebotomy, Radiology, and Lab teams for smooth execution.
• Ensure

  branding, camp material preparation, and report delivery commitments.

4. Marketing & Promotion

• Promote company services through

  corporate presentations, email campaigns, and on-site branding

  .
• Work with the marketing team for brochures, mailers, and promotional material.
• Conduct awareness sessions such as

  BMI checks, health talks, and wellness activities.

5. Proposal & Documentation

• Prepare customized

  proposals, quotations, and agreements

  for corporate clients.
• Maintain accurate documentation of meetings, leads, and follow-ups in CRM.
• Track business performance and submit weekly/monthly reports.

6. Market Research

• Study

  competitor activities, pricing, and market opportunities

  .
• Gather insights on corporate client needs and industry trends.

Required Skills & Competencies

• Excellent communication and presentation skills

• Strong negotiation and client-handling skills

• Ability to build professional relationships
• Time management and planning skills
• Basic knowledge of healthcare services (preferred)
• Proficiency in MS Office (Excel, PowerPoint, Word)

Qualifications

• Bachelor’s Degree in

  Marketing / Business Administration / Healthcare Management

• 3–4 years of experience in corporate marketing or business development

  (healthcare preferred)

Key Performance Indicators (KPIs)

• Monthly corporate revenue achieved

• Number of new corporate tie-ups

• Success rate of health camps

• Client satisfaction and retention
• Lead conversion ratio