Marketing and Social Media Coordinator supporting University of Wollongong, GIFT City, Gujarat

University of Wollongong Australia, India Branch Campus

Marketing and Social Media Coordinator

• Join a Global University ranked in the top 200 in the world
• Collaborate with colleagues in Australia, Dubai, Hong Kong & Malaysia
• Be part of a global team - Expand your International career

Location: GIFT City, Gujarat, India

About The University of Wollongong

The University of Wollongong (UOW) is a young, dynamic and innovative university that, over its 50-year history, has grown to become one of Australia’s leading institutions.

UOW’s reputation for academic excellence and commitment to student experience is complemented by their strong focus on innovation and community impact. From producing highly employable graduates to pioneering research in areas like clean energy and healthcare, UOW continues to work on innovative solutions that address society’s greatest challenges.

UOW is proud to be recognised as a leader in delivering participation and attainment outcomes for students traditionally underrepresented at university.

UOW ranks 2nd nationally and 16th globally in the Times Higher Education (THE) Young University Rankings. In the 2024 THE Impact Rankings, UOW was placed equal 44th globally and 9th in Australia, reflecting their commitment to the United Nations Sustainable Development Goals (SDGs). These achievements demonstrate the strength of UOW’s teaching and research across diverse disciplines.

UOW is a globally recognised institution, accredited by AACSB, ensuring that its business programs meet the highest international standards.

About UOW Australia India Branch Campus

UOW India Campus , located in GIFT City, delivers innovative programs in Computer Science and FinTech that prepare students for the evolving technology landscape.

UOW India collaborates extensively with UOW Australia, UOW Dubai, UOW Malaysia and other international campuses, fostering a global perspective in teaching and research.

About the role

The Marketing and Social Media Coordinator for the University of Wollongong (UOW) India is responsible for delivering marketing, communications and future student conversion activity. The incumbent is required to contribute to the student recruitment strategy to develop direct social media and marketing strategies with various stakeholders towards the student recruitment goals for UOW India.

The incumbent will work with key specialists at UOW India (GIFT City) and with the UOW Global Student Recruitment teams, to ensure that the right communication and content is delivered at the right time to key internal and external stakeholders including but not limited to future international students, current student’s, agent partners, schools, industry and corporate partners.

Key responsibilities / accountabilities

• Co-ordinate and deliver marketing and communications materials to target revenue growth for UOW India.
• Ensure all content meets on-channel best practice standards and is on-brand and is culturally appropriate to the region of release.
• Develop social media plans and curate engaging content to be delivered on time within the student recruitment cycle.
• Co-ordinate with the support of internal stakeholders to develop targeted marketing and communications towards the UOW India recruitment strategy across the student journey from enquiry through to enrolment.
• Co-ordinate with multiple stakeholders to deliver on marketing, conversions and communications plans.
• Liaising with the UOW India and conversions team for input on key marketing and communications materials such as email campaigns, social media content, paid media, course guides, brochures, print materials, online events and website.
• Facilitate the development of communications to our external partners and internal recruitment representatives. This could include important updates through the agent newsletter, delivering marketing materials and brand assets.
• Support the Digital Engagement Specialist, Communications and Marketing Coordinator and the wider Global Student Recruitment Team with ad hoc requests where possible.
• Proactively build strong relationships with internal stakeholders at all levels of the organisation.
• Work within brand guidelines to produce and design material, coordinate print requests and digital assets.

About the Candidate

To be successful in this role you will demonstrate the following qualifications, skills and experience:

Essential:

• Bachelor’s Degree in Marketing, Digital Media, Communications, Arts, Journalism or related discipline, or equivalent relevant experience.
• Experience in working with digital marketing channels, social media management tools and communications platforms.
• Ability to leverage from current and future trends in digital content and social media.
• Strong copywriting and copy-editing skills.
• Detail orientated with the ability to work under pressure and multitask to meet deadlines.
• Excellent problem-solving skills, attention to detail and the ability to work well independently and collaboratively within a team.
• Strong interpersonal and professional communication skills.
• Curious, self-motivated, and out of the box thinker.

Desirable:

• Experience working in, or an understanding of the Higher Education sector.
• Experience working with graphic design programs such as Adobe Creative Suite to produce marketing materials will be highly regarded.
• Experience in shooting and editing video content for social media is highly desirable.

Hiring support for this position is being provided by Grok Global Services.

About Grok Global Services

Founded in 2005, Grok Global Services is a best-in-class provider of international engagement services for higher education institutions. By joining our team, you will be working in a supportive environment full of like-minded professionals, each committed to advancing the internationalization of higher education institutions from around the world.

A pioneer of in-country staffing in the international education sector, Grok remains at the forefront of this model and currently delivers this service across Asia, Africa, the Middle East, and the Americas. The company also boasts industry-leading divisions in digital marketing and strategic consulting.

To Apply

If you meet these requirements and have the drive to take on this exciting position, please click the Apply button where you will be directed to our hiring portal to submit your resume and complete a few questions, in lieu of a cover letter.

For more information about Grok please visit our website: grokglobal.com