Marketing and Product Manager

Sd Biosensor Healthcare

7 - 10 years

0 - 1 Lacs

gurugram mumbai (all areas)

Posted:4 days ago| Platform:

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Skills Required

product marketing application support ivd marketing strategy product demonstration in vitro new product launch marketing campaigns product training product management team go-to-market strategy product launch product branding product life cycle management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Roles and Responsibilities

Develop marketing strategies for new product launches, including go-to-market plans and campaigns.

Provide high-level application & clinical support to customers and sales team
Collaborate with cross-functional teams to drive product branding, positioning, and messaging.
Manage the entire product life cycle from concept to end-of-life, ensuring effective application support and training.
Provide technical expertise on IVD (In Vitro Diagnostic) products through demonstrations and training sessions.
Lead market research initiatives to inform product development decisions.

Support tenders, marketing campaigns, product promotions & scientific content creation
Lead product trainings, workshops, KOL engagement & clinical education

Desired Candidate Profile-

Compulsory:

7-10 years of experience on IVD / Medical device industry with a focus on medical device sales/marketing.
Strong expertise in IVD PRODUCTS -Biochemistry / Immunology / Hematology / Molecular Diagnostics / POCT / ELISA

Proven experience in Product Management / Application Leadership / Marketing ROLE
Qualification - Bachelor's degree in Any Specialization (B.Sc) or B.Tech/B.E. in Biotechnology; MBA preferred.

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