Marketing and Business Development Lead

As the Head of Marketing & Business Development at Phonon, you will play a crucial role in leading pipeline creation, brand awareness, and demand generation. Your focus will be on pipeline building rather than closure, with key performance indicators centered around lead generation, brand engagement, and market expansion. **Key Responsibilities:** - Develop and execute marketing strategies to create brand awareness in BFSI, Aviation, Defence, and Industry 4.0. - Oversee content marketing, PR, thought leadership, and digital campaigns. - Optimize SEO, social media, and lead nurturing efforts. - Organize industry events, webinars, and partnerships to drive market credibility. - Build and manage a qualified sales pipeline by working closely with the sales team. - Identify new market opportunities, strategic partnerships, and account expansions. - Collaborate with the Pre-Sales team to develop tailored solutions for enterprise clients. - Track KPIs such as lead generation, marketing ROI, brand reach, and pipeline conversion rate. **Qualifications Required:** - MBA from a top-tier institute (IIM, ISB, XLRI, FMS, or equivalent). - 8-10 years of experience in marketing, business development, and demand generation. - Strong expertise in digital marketing, content strategy, and GTM execution. - Proven experience in B2B pipeline building and market expansion. At Phonon, you will have the opportunity to lead Marketing & Demand Generation in a high-growth AI-driven company. You will work closely with the Founder & MD to expand market reach and brand positioning, and have the chance to scale business development efforts in new industry segments.,