Marketing and Business Development Lead

As the Head of Marketing & Business Development at Phonon in Vadodara, you will be responsible for leading pipeline creation, brand awareness, and demand generation. Your primary focus will be on pipeline building rather than closure, with key performance indicators centered around lead generation, brand engagement, and market expansion. Your responsibilities will be divided into two main areas: 1. Marketing & Brand Awareness (50%) - Develop and execute marketing strategies to create brand awareness in BFSI, Aviation, Defence, and Industry 4.0 sectors. - Oversee content marketing, public relations, thought leadership, and digital campaigns. - Optimize SEO, social media, and lead nurturing efforts. - Organize industry events, webinars, and partnerships to enhance market credibility. 2. Business Development & Pipeline Generation (50%) - Build and manage a qualified sales pipeline by collaborating closely with the sales team. - Identify new market opportunities, strategic partnerships, and account expansions. - Work with the Pre-Sales team to develop tailored solutions for enterprise clients. - Monitor key performance indicators such as lead generation, marketing ROI, brand reach, and pipeline conversion rate. The ideal candidate for this role should have: - An MBA from a top-tier institute such as IIM, ISB, XLRI, FMS, or equivalent. - 8-10 years of experience in marketing, business development, and demand generation. - Strong expertise in digital marketing, content strategy, and go-to-market execution. - Proven track record in B2B pipeline building and market expansion. By joining Phonon, you will have the opportunity to: - Lead Marketing & Demand Generation in a high-growth AI-driven company. - Collaborate with the Founder & Managing Director to expand market reach and enhance brand positioning. - Scale business development efforts in new industry segments.,