Marketing Analyst

Job Description: As a Marketing Analyst, your main responsibility will be to conduct research and identify effective strategies to enhance our brand presence and attract new clients. You will be instrumental in ensuring the efficient allocation of our marketing budget and successful targeting of our audience through various campaigns. Your duties will involve analyzing sales funnels and customer behavior, evaluating the return on investment (ROI) of both online and offline advertising efforts, and providing detailed reports on key marketing performance indicators such as leads, conversion rates, website traffic, and social media engagement. Additionally, you will be tasked with monitoring email campaign metrics, managing budget allocation for paid advertising campaigns, conducting competitive research, and suggesting optimizations for our website and marketing campaigns. Furthermore, you will be expected to research and integrate marketing tools to enhance our promotional initiatives, collaborate closely with the sales and marketing teams to identify opportunities for acquiring new clients, and contribute to the overall growth and success of the organization. Requirements and Skills: - Proven work experience as a Marketing Analyst or in a similar role - Proficiency in utilizing Google Analytics for data analysis - Comprehensive understanding of SEM campaign strategies and SEO best practices - Hands-on experience with PPC campaigns - Strong proficiency in MS Excel - Knowledge of Export will be an added advantage - Exceptional analytical skills and attention to detail Location: Nagpur (Work From Office) In summary, if you are a dedicated Marketing Analyst with a keen eye for data analysis, a passion for driving successful marketing campaigns, and a collaborative mindset to work with cross-functional teams, we would love to have you on board to contribute to our brand's growth and client acquisition efforts.,