Marketing Analyst

Role Overview: The Marketing Analyst role at our IT company involves analyzing market trends, identifying business opportunities, and developing strategies to optimize marketing efforts. You will be responsible for conducting market research, analyzing data, and supporting marketing initiatives to drive growth. Key Responsibilities: - Conduct thorough market research to identify industry trends, market demands, and competitive landscape. - Analyze data on consumers, competitors, and market conditions to inform marketing strategies. - Prepare detailed reports on findings and insights for the marketing team and senior management. - Collect, analyze, and interpret data from various sources such as web analytics, sales data, and market research. - Develop and maintain dashboards and reports to track key performance indicators (KPIs) and use statistical tools and techniques to identify patterns and trends. - Play a crucial role in the development of marketing strategies and campaigns based on data-driven insights. - Identify opportunities for growth and improvement in marketing tactics, and work closely with the marketing team to develop and implement marketing plans and strategies. - Monitor and evaluate the effectiveness of marketing campaigns and initiatives. - Provide regular performance reports and make recommendations for optimization. - Track and analyze the ROI of marketing efforts. - Conduct customer segmentation and profiling to better understand target audiences. - Develop customer personas and journey maps to guide marketing strategies. - Collect and analyze customer feedback to improve marketing and product strategies. - Collaborate with cross-functional teams, including sales, product development, and customer service. - Provide data-driven insights to support decision-making across departments. - Collaborate with external agencies and vendors as needed. - Utilize marketing analytics tools and software such as Google Analytics, CRM systems, and marketing automation tools. - Stay updated on the latest marketing technologies and trends to enhance analysis and reporting. Qualification Required: - Bachelor's degree, with 1 year of experience as a Marketing Analyst preferred. - Proficiency in English, Hindi, and Marathi languages preferred. (Note: Omitted additional details of the company as there were none mentioned in the provided job description),