Marketing Analyst

The Marketing Data Analyst plays a key role in driving data-informed decision-making across our marketing efforts. Embedded within the Marketing Analytics & Reporting team, you will be responsible for delivering clear visibility into performance metrics through the development of scalable processes, systems, and dashboards.

REQUIRED CAPABILITIES/COMPETENCIES

• Analyze complex and large-scale data sets to uncover trends, generate actionable insights, and support strategic decision-making.
• Design, develop, and maintain custom reports, dashboards, and performance metrics tailored to the evolving needs of internal stakeholders.
• Collaborate closely with analytics stakeholders to interpret requirements and build effective processes that meet business objectives.
• Proactively identify and articulate opportunities to improve data workflows and processes, enhancing overall efficiency and accuracy.
• Operate independently with minimal supervision, demonstrating a clear understanding of tasks and delivering precise, timely outcomes.
• Possess a foundational understanding of marketing principles to contextualize data within broader campaign and business strategies.

JOB REQUIREMENTS

• Bachelors degree in quantitative fields such as Mathematics, Statistics, Computer Science, or Economics (preferred)
• Minimum 8 years of experience using Power BI to create business-ready reports and dashboards
• Advanced proficiency in GA4 explorations and Looker Studio dashboard development
• Familiarity with SQL and Snowflake (beneficial but not essential)
• Strong analytical skills with the ability to interpret and communicate complex data effectively
• Experience with marketing analytics tools and techniques, including Web analytics, social media analytics, marketing automation platforms and CRM systems
• Excellent organizational and problem-solving abilities
• Strong communication and presentation skills, with the ability to tailor messaging to technical and non-technical audiences
• Proven ability to work independently and collaboratively within cross-functional teams
• Experience working with remote and globally distributed colleagues
• Demonstrated critical thinking and a data-driven mindset
• Strong desire for continuous learning and professional development
• Basic understanding of marketing principles to contextualize data insights