Market & User Research Associate

About Kind:

Kind is a new-age, design-driven preschool brand built on the philosophy that every child is one-of-a-kind. We are reimagining early education in India — blending empathy, intelligence, and design to create spaces and learning experiences that nurture individuality from the very start.

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Role Overview:

We’re looking for fresh, sharp, and curious minds to join the Founder’s Office at Kind. This role sits at the intersection of market research, user understanding, and business strategy — designed for someone who can think, ask, listen, and act.

You’ll be directly involved in ground research, parent and teacher interviews, user feedback loops, competitor mapping, and on-field validation of ideas that shape Kind’s brand, curriculum, and expansion strategy.

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Key Responsibilities:

• Conduct structured and unstructured market research across preschools, parents, and teachers in the region.

• Design and execute user research studies to uncover motivations, barriers, and unmet needs in early education.

• Interact directly with users — call, meet, and interview parents, school owners, and teachers.

• Identify insights from data, patterns from conversations, and meaning from numbers.

• Support the Founder’s Office in competitive benchmarking, pricing analysis, and business strategy inputs.

• Collaborate with curriculum, design, and marketing teams to translate research findings into actionable improvements.

• Create and present concise, insight-driven reports and visual summaries.

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Who You Are:

• 2–3 years of experience in sales, communication, market research, business, or management.

• Excellent spoken and written communication skills — comfortable speaking to new people and leading conversations.

• Naturally curious with an adaptive sense to ask the right questions.

• Willing to hit the ground, pick up the phone, and connect with real users.

• Analytical thinker with emotional intelligence — able to listen and interpret human behaviour.

• A fast learner with the appetite to grow in a high-energy, early-stage environment.

• Preferred: Prior experience or exposure in EdTech / education / consumer research sectors.

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Why Join Kind:

• Work directly with the Founding Team shaping a national preschool brand from the ground up.

• Experience hands-on learning in research, business strategy, and user experience.

• Be part of a culture that values creativity, empathy, and intelligence.

• Opportunity to grow into leadership roles across research, brand, or product functions.

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Compensation:

Competitive salary based on experience and performance.