Market Researcher

Purple Audacity is inviting applications for Research Manager to join its Qualitative Research Portfolio. We’re looking for curious and driven individuals who are keen to co-create fresh, meaningful, and effective work with some of the leading brands in the country across sectors such as e-commerce, automobiles, personal care etc. It would be even better if you are also open to working in the development/ social sector in areas of health, hygiene, policy, sanitation, education, gender, and sexuality.
Experience:
We are looking for researchers with around 3 years of experience in qualitative research, design research, marketing, advertising, or brand strategy — individuals who are passionate about uncovering deep consumer insights and translating them into impactful brand and communication strategies.Education Masters/ Post graduate diploma/ MBA in communication, management, marketing, advertising, media, branding, design or behavioral sciences

What/Who are we looking for?
You must have an inkling to opine on society, culture, and human behavior. Have an itch to go beyond the surface to understand why people do what they do, why they buy categories the way they do, and why people love brands the way they do. You must, therefore, be inquisitive, constantly asking questions as you observe life unfold aroundyou. An understanding of new sectors, media, technology, and tools, and how to best use them to the advantage of the brands’ objectives and people’s benefit is essential.

You are expected to showcase an understanding of how to break down a brand’s problem/question; experience working across consumer cohorts, SECs, geographies, and research types; experience managing partner/client relationships and resolving conflicts; a stronghold on different aspects of research (moderation, analysis, writing research instruments, and decoding patterns and insights); managing people and utilizing their intelligence to work towards a common goal; and a good understanding of how to visualize, plan, and spend effectively on projects.

A collaborative team player who is open to on working with diverse personalities, leveraging individual strengths to decode research challenges while maintaining high-quality standards and meeting tight timelines.
About Purple Audacity:
PURPLE AUDACITY is a method-neutral, insights and strategy consultancy. We design and deliver state - of - the - art research for our clients using Qualitative and Quantitative frameworks, cultural anthropology, sociology, design thinking, semiotics, behavioural sciences, future foresight, theory - based evaluation techniques, and technology.Key Things to Note

This hiring is for our Delhi office. We work 5 days a week. With a hybrid setup- 3 days from the office.

We believe in hypergrowth at all levels and in all ways. If you have what It takes to move to the next level, we do not care about age, experience, gender, sexual orientation or anything else.

Job Type: Full-time

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person