Market Research Manager

Key purpose of the role:

The market research function will be responsible for driving the company's geographic growth and product basket, while operating in the bioenergy sector

Responsibilities:

• Market Research Industrial Demand and Rural Supply (Crop data)
• State-wise Supporting Policy framework
• Growth Projects (New products/ commodities)
• Expansion projects (New geographies)
• Competitive analysis 6. Customer insighting

What Key Tasks will be involved:

Market Research: -

• Responsible for managing primary qualitative & secondary quantitative research requirements for biomass availability and biofuel industry demand
• Responsible for maintaining latest data sets for all current and upcoming business locations across Indian states at district/ taluka level
• Nature of the research include

Rural:

a) Quantitative crop production data at micro level

b) Primary level insights like harvesting practices, residue availability, alternate biomass applications, etc

Industrial:

c) Industrial cluster identification based on biomass/coal usage

d) Exisiting value chains

e) Qualitative research to identify platform adoption drivers and deterrents

f) Latest state-level supporting policies and schemes

Analysis & Market Intelligence: -

• Identification of New Markets / Demand & Supply Clusters
• Gap analysis with respect to current business -
• On-field validation of research studies as per crops season and region

Customer Insighting:

• Exploratory studies for new product development and product-market fitment
• Customer Insighting through Dip sticks, focus groups and customer surveys

Competitor Analysis:

• Scan competitive landscape and stay updated with their GTMs

Handling External Agency Partners: -

• Preparing research briefs in consultation with Business leaders, and Product teams.
• Understanding business objectives / issues, and designing research that caters to the business needs
• Recommend appropriate approach (in-house/ agency partners) for research projects based on relevant expertise/experience & cost efficiencies - Manage relationships with external agency partners

Team handling:

• Build and manage an in-house team for regular rolling market research needs

Opportunity:

Opportunity to work with a fast growing company in a priority bio-energy sector Work with a highly engaged & motivated team