Market Research Executive-(Tech, Gaming & AI)

Market Research & Insights Executive (Tech, Gaming & AI)

Location:

Company:

About the Role

highly analytical, detail-driven Market Research & Insights Executive

track, analyse, and decode

business development

Key Responsibilities

1. Core Market Research & Intelligence (Primary Function)

• Track daily campaigns, brand announcements, partnerships, esports events, creator deals, and AI/gaming product launches.
• Monitor category movements, competitor activities, and shifts in brand marketing strategies.
• Prepare 

  daily/weekly insight reports

   that highlight trends, patterns, and opportunity zones.
• Identify whitespace categories, seasonality spikes, and upcoming brand budgets.
• Maintain an internal database of brands, categories, and active marketing movements.

2. Decision-Maker & Ecosystem Mapping

• Identify marketing leads, category heads, brand managers, PR leads, and agency partners behind every major campaign.
• Map agencies executing campaigns across Tech, Gaming & AI.
• Build and maintain a structured database of contacts, brands, agencies, market movements, and category benchmarks.

3. Insights → Business Opportunities

• Convert research findings into actionable recommendations for BD.
• Flag upcoming campaigns and brand moments with high potential for EGI.
• Support the founder with trend decks, brand analysis, and opportunity forecasts.
• Track pitch-worthy gaps and create category-wise opportunity insights.

4. BD Support & Outreach (Secondary Function)

• Assist in reaching out to identified stakeholders via email, LinkedIn, or introductions.
• Help secure meetings by presenting insights-backed pitches.
• Maintain a warm pipeline of decision makers and agency partners.
• Coordinate follow-ups and track pitch outcomes.

5. Internal Collaboration

• Work closely with creative, strategy, and operations teams to align insights with EGI’s service capabilities.
• Keep internal teams aware of upcoming category shifts, new platforms, creator waves, and product trends.
• Share weekly “What’s happening in the industry” updates to keep everyone aligned.

What We’re Looking For

• Strong interest in 

  technology, gaming, esports, and AI

  .
• Excellent research, analytical, and interpretation skills.
• Ability to synthesize large data sets into clear insights.
• Comfort with tracking trends on YouTube, Instagram, LinkedIn, Reddit, and news portals.
• Strong communication and ability to confidently approach stakeholders.
• Hustler mindset with a love for discovering information before anyone else.