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Market Research

Market Research

Cognizant

13 - 17 years

0 Lacs

chennai tamil nadu

Posted:1 month ago| Platform: Shine logo

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Skills Required

marketing operations analytics market research consumer behavior data analysis stakeholder engagement strategic thinking marketing strategies problemsolving

Work Mode

On-site

Job Type

Full Time

Job Description

As an AD-Market Research professional with 13 to 17 years of experience, you will play a crucial role in enhancing the company's market presence by conducting comprehensive market research, analyzing marketing data, and collaborating with cross-functional teams to develop effective marketing strategies. Your responsibilities will include: - Conducting thorough market research to identify trends and opportunities aligned with company goals. - Analyzing marketing data to provide actionable insights for strategic decision-making. - Collaborating with cross-functional teams to implement marketing strategies. - Utilizing marketing analytics to measure campaign effectiveness and suggest improvements. - Overseeing marketing operations for seamless execution of marketing plans. - Developing reports and presentations to communicate research findings to stakeholders. - Monitoring competitor activities and market conditions to maintain a competitive edge. - Providing recommendations for product development based on research findings. - Ensuring marketing strategies align with overall business objectives. - Supporting the marketing team with data-driven insights for performance optimization. - Leading initiatives to enhance marketing processes and operational efficiency. - Fostering a culture of continuous improvement within the marketing department. - Engaging with external partners and vendors to enhance marketing capabilities. In order to excel in this role, you should possess the following qualifications: - Strong background in marketing operations and analytics with proven experience. - Expertise in conducting market research and data analysis. - Excellent communication skills for effective stakeholder engagement. - Proficiency in using marketing analytics tools and software. - Understanding of consumer behavior and market dynamics. - Strong problem-solving skills and strategic thinking ability. - Adaptability to a hybrid work model and effective collaboration with remote teams. Additionally, as an AD-Market Research professional, you are required to have the Certified Marketing Analyst Professional Researcher Certification for this role.,

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Market Research