Market Research Analyst

1 - 2 years

3 - 4 Lacs

Posted:2 months ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Summary: We are seeking a detail-orientedand analytical Market Research Analyst to join our team. The successfulcandidate will be responsible for collecting and analyzing market data to helpthe company understand consumer behavior, market trends, and competitivelandscape. The insights you generate will directly inform marketing strategies,product development, and business decisions. Key Responsibilities: Analyze competitor products, pricing, positioning, and monitor market trends across retail and e-commerce platforms. Researchand identify scalable and reliable suppliers using Google and proprietarydatabases. Research and evaluate new suppliers, manage outreach communication, collect quotes, and maintain supplier records. Compile and structure data from multiple sources into Excel/Google Sheets for comparison and analysis. Prepare reports and presentations with clear and concise summaries of findings. Collaborate with cross-functional teams to support project goals and deadlines. Maintain accurate records and databases to ensure data integrity and ease of access. Communicate effectively with internal teams and external partners via email, reports, and presentations. Prepare reports and summaries with insights on competitors, suppliers, and market opportunities for internal teams. Assist in automating research and reporting tasks using Excel functions, macros to improve efficiency Requirements Qualifications: Bachelor degree in Engineering, Business Management, Marketing or a related field. 1-2 years of relevant work experience in market research. Strong analytical skills with proficiency in Microsoft Excel and/or Google Sheets. Excellent English communication skills\u2014both written and verbal. Thorough understanding of market research methodologies. Eagerness to learn, high attention to detail, and ability to work in a team environment. Preferred Skills: Familiarity with tools such as Power BI, Tableau, or SQL is a bonus. Knowledge of ERP systems (SAP, Oracle, etc.) is an added advantage. Ability to multitask and adapt to fast-paced environments.

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