Market Research Analyst

Role: Market Research Analyst - SaaS

Experience:

Preferred Qualification:

MBA (Marketing / Business Analytics / Strategy)

Job Overview

Market Research Analyst

The ideal candidate will thrive in a data-driven environment, possess a keen eye for trends, and be passionate about turning market intelligence into actionable business strategies.

Key Responsibilities

• Conduct

  comprehensive market research

  (primary and secondary) to analyze industry trends, market potential, and competitive landscapes within the SaaS ecosystem.
• Track and evaluate

  competitor products, pricing, and positioning

  to identify differentiation opportunities.
• Analyze

  customer behavior, pain points, and satisfaction data

  to support product development and marketing campaigns.
• Build and maintain

  market intelligence dashboards and databases

  to support strategic and operational decision-making.
• Prepare

  research reports, presentations, and insights documents

  for leadership and cross-functional teams.
• Collaborate closely with

  Product, Marketing, and Sales teams

  to align research findings with go-to-market strategies.
• Support

  forecasting, segmentation, and market sizing efforts

  to identify new growth opportunities.
• Stay abreast of global SaaS trends, technology innovations, and evolving customer demands.

Key Skills & Competencies

• Solid understanding of

  SaaS business models, KPIs, and competitive frameworks

  .
• Experience in

  data analysis, market intelligence, and industry benchmarking

  .
• Proficiency in tools like

  Power BI, Tableau, Excel, or Google Data Studio

  for reporting and visualization.
• Familiarity with

  market research tools and databases

  (e.g., Statista, Gartner, CB Insights, Crunchbase).
• Strong

  analytical and critical thinking abilities

  with attention to detail.
• Excellent

  verbal, written, and presentation communication skills

  .
• Ability to

  synthesize complex information

  into clear, actionable insights.
• Exposure to

  B2B SaaS or technology-driven environments

  is mandatory.

Qualifications

• Bachelors degree in Marketing, Business Administration, Economics, or related field.

• MBA (Marketing / Business Analytics / Strategy)

  preferred but not mandatory.
• 35 years of relevant experience in

  market research, business intelligence, or strategy

  , ideally within a

  SaaS or technology product

  organization.

Why Join Us

• Be part of a

  fast-evolving SaaS company

  redefining digital transformation.
• Work closely with

  cross-functional leadership

  on data-driven strategic initiatives.
• Gain exposure to

  global markets, innovative products, and customer ecosystems

  .
• Thrive in a

  dynamic, collaborative, and growth-focused

  environment that values ideas and initiative.