Market Research Analyst

As a Market Research Analyst at 10decoders, you will play a crucial role in understanding market dynamics, customer behavior, and industry trends to provide actionable insights for strategic decision-making. Key Responsibilities: - Conduct market trend analysis by monitoring industry trends, emerging technologies, and customer preferences to support strategic planning. - Analyze competitor performance, offerings, marketing activities, and pricing strategies for effective competitor benchmarking. - Gather customer insights through surveys, interviews, and secondary research to evaluate customer behavior and expectations. - Utilize tools like Excel, Power BI, or similar platforms to translate raw data into clear visual reports and dashboards for data visualization & reporting. - Provide support for product positioning, go-to-market plans, and sales strategy by generating actionable insights. - Collaborate with sales, product, and leadership teams to align research outcomes with business objectives in a cross-functional manner. Required Skills & Qualifications: - MBA or graduate degree in Marketing, Business Analytics, or a related field. - Strong analytical skills with the ability to interpret data and trends effectively. - Proficiency in Excel and familiarity with Power BI, Tableau, or other analytics platforms. - Solid written and verbal communication skills to present insights clearly. - Experience in the technology or industrial sector is a plus. - Self-driven, curious, and detail-oriented mindset. In addition to the job role, 10decoders offers: - Exposure to real-world market intelligence practices in a fast-paced tech environment. - Hands-on experience with industry-standard research and analytics tools. - Collaboration opportunities with product, sales, and strategy teams. - A growth-oriented culture with mentorship and learning opportunities.,