Market Developer

Essential job Responsibilities (Broad areas)

Secondary Sales

·      Visit and develop given set of outlets regularly as per a pre-defined sequence and journey plan (35-40 outlets/day)

·      Converting & developing new outlets & dry outlets in area assigned and ensuring regular visits by adding them in current sequence.

·      Ensuring timely dispatch of near BBD (Best Before Date) products in market

·      Ensure product rotation and maintain FEFO.

·      Ensure effective usage of activation /marketing elements

·      Build strong business relationships with customers.

·      Understanding needs and wants of Shopkeepers and providing solution on the basis of same within time limits.

·      Keeping an eye on short SKUs(Stock Keeping Unit) updating the same to seniors for primary

Reporting

·      Updating daily working report to concern department & reporting manager.

·      Ensuring Data Hygiene.

·      Reporting on Distributor Stock.

·      Using Bizom (outer) & Vxceed (city) for reporting and work processing.

·      Punching of New Outlet in HE application.

Execution (RED)

·      Ensure the cooler (Fridge) is placed in the prime position in the outlet.

·      Ensure visi cooler is in range of consumer’s reach.

·      Ensure cooler is pure and in a clean & working condition

·      Display products on shelves, cooler tops & equipment as per standards

·      Display products in a way that attracts consumer & shoppers

·      Ensure Stock Availability at outlets.

·      Ensure Proper Activation/ Merchandising

·      Ensure Effective Warm Display/Share of Visible Inventory.

·      Ensure effective distribution of execution material

·      Ensure one pager/MHS is followed as a work protocol.

·      Ensure 65+ score in assigned area.

Safety Protocol

·      Ensure proper vehicle paper’s availability (RC, DL, Insurance, PUC)

·      Compulsory use of Helmet.

·      Ensure proper availability of PPE.

Material Availability

·      Ensure availability of relevant SKUs in the outlet as per standards

·      Coordinate with Route Salesman & ensure availability of the right SKU range and mix.

·      Collect pre-sell orders from the outlet

·      Ensure timely delivery of orders & follow up with distributor

·      Ensuring 100 % target completion brand & pack wise within time limits.

Post Sales Activity

·      Receiving and attending to complaints, coordinating for resolving the same amicably within the norms set by the organization.

·      Ensuring proper communication and implementation of schemes by distributors.

·      Ensuring availability of all products in the Shops

·      Distribution of samples/gifts/catalogues/POP-POS to retailers.

·      Execute and ensure brand visibility.

·      In-shop branding.

·      Glow signs; flex boards, catalogues/folders.

Market Intelligence

·   Analyse competitor’s market share, brands, pack, price etc.

·    Keeping an eye on competitor’s scheme in market